Join us for our first Luncheon of 2017 with
Guest Speaker Jordan Furlong.
Law Is A Buyer's Market: Adapting Your Law Firm To A New Legal Environment
CLICK HERE TO REGISTER
Jordan Furlong, one of the foremost analysts of the global legal market and a leading strategic forecaster of its future, explains how to create a law firm built to succeed in this new market.
Economic upheaval, technological advances, and competitive pressures are combining to permanently shift the balance of power in legal services away from lawyers and towards clients. In the process, law has become a "buyer's market." Consequently, the traditional law firm business model needs
re-engineering and renewal in order to stay competitive in our new environment. This presentation will explain how law firms can re-examine and adapt their purpose, market choices, client relations, business models, and competitive and cultural strategies to focus on the buyers of legal services.
The first 25 LMA members to register for the luncheon will receive a complimentary copy of
Jordan's new book "Law Is A Buyer's Market"
About the book
Newly empowered clients have adopted aggressive buying behaviours and begun dictating the terms of their relationships to law firms. Law has become a buyer’s market, and it’s never going back.
Faced with this unprecedented competitive landscape and an industry-wide drop in demand for their services, law firms need effective solutions to these existential challenges. And they need them now.
Re-envisioning the purpose of firms and the role of lawyers, Jordan Furlong has designed a transformative buyer-first law firm that rethinks the business model, culture, client service, competitiveness, profitability, growth strategies, diversity, and leadership of legal enterprises.
When clients change their purchasing patterns, law firms need to change their approach. Law Is A Buyer’s Market will help you adapt to the new legal market and lead your firm into the future of law.