Think You KNOW What Clients Value?
How to Use Big Data to Be SURE
If predicting new law firm trends and client opportunities feels too much like guess work, look to big data to add certainty to understanding what clients value and want.
Law firm big data can reveal a compelling and actionable story, a tale that can be quite different from what a client says is important.
Learn how one law firm's marketing team uses a predictive analytics (PA) model to harness its data, create market insights and make predictions that are more accurate than guessing what clients will pay for and value. In this morning program, you will learn:
- What big data is in the law firm context
- How to define a problem and then compile big data to develop a PA model
- How to implement a PA model to drive marketing and business development
- Ways to build consensus and gain leadership buy-in
SPEAKERS
- Barbara Taylor, Chief Marketing Officer, DLA Piper
- Heather A. Reid, Director of Practice Group Marketing, DLA Piper
- Kimberly Rennick, Director of Sector Marketing, DLA Piper
- David C. Kuhlman, Partner, Axiom Consulting Partners
- Mark J. Masson, Principal, Axiom Consulting Partners
WHEN
Thursday, June 9, 2016
8:30 - 10:00 a.m.
Breakfast and Registration at 8:30 a.m.
Program 9:00 - 10:00 a.m.
WHERE
Century City - live presentation
DLA Piper
2000 Avenue of the Stars, Suite 400
Los Angeles, CA 90067
**Suggested parking: Century City Westfield Mall, enter on Constellation Boulevard ($2)
Downtown - via videoconference
550 S Hope Street, Suite 2300
Los Angeles, CA 90071
**Suggested parking: Los Angeles Public Library ($12.50 Daily Early Bird rate for cars entering between 4:00am - 8:30am)
COST
LMA Member - $45
Non-Member - $65
RSVP BY 06/07/16