LMA New England March Newsletter

By Jennifer Jones posted 03-26-2014 18:33

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President’s Letter

As I continue my tenure as Chapter President, I have grown to have an even stronger appreciation for what makes LMA New England such a special community. A great example of this is our upcoming Your Honor Awards. We are one of only a handful of chapters in the country that brings together its community yearly to honor the best in class work that our members and their partners created during the previous year. With the fast-paced nature of our jobs, all too often we never get a chance to catch our breath to fully appreciate what we accomplished before moving onto the next project. Fortunately, our chapter hits that "pause" button for us.

On Tuesday, we will be treated to one of the Chapter’s biggest social gatherings of the year at the beautiful Boston College Club. Attendees will have the chance to network and share the latest happenings over cocktails and hor d'ourves, while enjoying our own Ellen DeGeneres as our guest MC entertains the crowd with a lively and spirited awards presentation. I have no doubts that this will be a special evening of fun, laughs and memorable moments. Many thanks to our chair Katherine Scobbo, along with Liz Cerasuolo and Natacha Vautier, for their exceptional commitment to planning this event over the past few months.

Be sure to check out all of the pictures from the Your Honor Awards and last month’s luncheon on our newly launched Facebook page. Led by the efforts of Caroline Von Flatern, the Chapter overhauled its account last month and delivered a new page to its followers filled with colorful photos, timely chapter updates and upbeat content. We see this reinvigorated platform as a chance for our community to showcase what we are doing in both our professional and personal lives. Take part in the fun and “like” us today.

In addition to our new Facebook page, the board and committee chairs continue to explore new ways to enhance our offerings for our community. As a result of this, there are some exciting changes and new initiatives on the horizon that I am confident our members will appreciate and find valuable. I won't shower you with details just yet, but be on the lookout for a storm of cool things starting with and highlighted in our next newsletter!

Finally, I would like to personally invite our members attending the Orlando conference to our Welcome Reception that the Northeast Chapter Presidents and Boards are hosting on Wednesday, April 2^nd. It will be a great opportunity to socialize with members from our chapter, as well as our neighboring regions. I also would like to personally thank the Waldorf Astoria-New York for its gracious hospitality in sponsoring this event for the four chapters.

I hope to see everyone at the Your Honor Awards next week. And remember, even if your firm is not being consider for an award on Tuesday evening, take a couple of minutes during the day to pause and reflect on your own accomplishments and the contributions you made to your team(s) and the industry. You deserve it!

Cheers.

Chris

Don’t Miss Next Week’s Your Honor Awards!

Even if you weren’t able to submit an entry this year, the awards ceremony is not to be missed! With great entries from firms large and small, you’ll want to see who takes home the trophies. Winning entries are kept top-secret until the night of the event, which features a new presentation format. More than ever before, attendees will get an inside look at winning entries. To be held from 5:30-7:30 PM the evening of March 25^th, you can register for this popular event here. For questions concerning the Your Honor Awards, please contact Katherine Scobbo at kscobbo@ferriterscobbo.com.

Annual Conference in Orlando

The LMA International's Annual Conference is right around the corner. LMA members from around the world will gather to hear from today's leading experts in legal marketing, sales and finance, while having numerous chances to network and socialize with your friends and colleagues.

Connect with Chapter Members at a Special Wednesday Evening Reception

(Open to members of the New England, Metro New York, Metro Philadelphia, and Capital LMA chapters only)

If you are attending the Annual Conference and are a member of LMA New England, we look forward to seeing you at the private Welcome Reception hosted by the 2014 Presidents and Boards of the New England, Metro New York, Metro Philadelphia, and Capital LMA Chapters. Please make sure you RSVP before the event to ensure your admission. If you are registered for the conference and a current member of our Chapter, and have not received your invitation, please contact Chris Newman at christopher.newman@cooley.com. Many thanks to our sponsor:

Drop in to Hear New England Chapter Members Speak:

Catherine Alman MacDonagh, CEO, Legal Lean Sigma Institute

Big Data for Legal Marketers – Doing the Right Things and Doing Things Right for Bigger ROI (Thursday, April 3^rd – 1:15-2:15 PM)

Liz Cerasuolo, Director of Communications, Fish & Richardson

Maureen Flanagan, Senior Business Development Manager, Day Pitney

Vincent Scarinci, Sales Director, Thomson Reuters Elite

Jay Wager, Director, Business Development, Edwards Wildman Palmer

When Firm Culture Gets in the Way of Firm Success: How to Overcome Stumbling Blocks on the Path to Progress (Thursday, April 3^rd – 2:30-3:30 PM)

Silvia Coulter, Principal, LawVision Group

General Counsel Panel - U.S. General Counsel Discuss Global Needs For Outside Counsel: Is Your Firm On Their Short List? (Friday, April 4^th – 9:30-10:30 AM)

Kelly Harbour, Manager, Client Relationship Management, Bingham McCutchen LLP

Get Ready for a Paradigm Shift: Stop Manually Managing Data and Start Winning New Clients (Thursday, April 3^rd – 4:15-5:15 PM)

Jasmine Trillos Decarie, Director of Marketing & Business Development, Foley Hoag LLP

The Road Ahead: Using Competitive Intelligence to Drive Business Development (Thursday, April 3^rd – 2:30-3:30 PM)

And be sure to visit our New England member sponsors and exhibitors:

Jen Jones at ALM Media
Vanessa Schaeffer and Danielle Diforio at Clockwork Design Group
Jennifer Whittier at Contact Ease
Joe Walsh at Greenfield Belser
Allison Nussbaum at Manzama Inc.
Brandt Elliott at One North Interactive
Elonide Semmes at Right Hat LLC
Mark Young at ShiftCentral Inc.

We look forward to seeing everyone in Orlando!

Upcoming SIG Brown Bag Lunches

Digital & Social Media SIG Brown Bag Lunch
March 26^th Noon - 1:00pm

Burns & Levinson LLP

125 Summer St., Boston, MA

Author and social media guru Bruce Jones will be presenting on Google+. In order to make this a more interactive and helpful presentation, please send any questions about Google+ that you would like Bruce to answer in his presentation to Cristina Brennan at cbrennan@wolfgreenfield.com or Beth Waterfall-McSweeney at bwaterfall@burnslev.com by Friday, March 14^th.

Food for Thought…

What do my attorneys need to know about Google+?
What do I need to know about Google+ to effectively assist my attorneys?
What are Hummingbird, Panda and Penguins?
How does Google+ fit into my firm’s SEO plan?

This event is open to LMA members only. There is no charge. BYO lunch.

RSVP to Cristina Brennan at cbrennan@wolfgreenfield.com.

Joint SIG Lunch: Small Firm and Future Leaders SIGs

April 16^th Noon - 1:00pm
Fish & Richardson
One Marina Park Drive, Boston, MA

Join us for a LMA International Annual Conference recap. Come and listen about lessons learned, key takeaways and best practices. For more information on the conference, click here.

Small Firm SIG Members: In-house marketing professional at firms with <100 attorneys or with two or fewer marketing personnel
Future Leaders SIG Members: Law firm marketing professional with <10yrs professional experience

This event is open to LMA members only. There is no charge. BYO lunch.

RSVP to Liz Cerasuolo at liz@fr.com no later than April 14.

February Lunch Program Re-Cap: Leveraging Ongoing Market Intelligence to Initiate and Sustain Thought Leadership Strategies

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The Chapter’s most recent lunch program took place on February 26^th at the Boston office of K&L Gates with nearly 45 members in attendance. At the session, ShiftCentral’s Client Development Manager, Paul Kavanaugh, delivered an informative presentation which focused on leveraging market intelligence to initiate thought leadership. The presentation detailed topics including Paul’s “content continuum,” how to assess what kind of information is valuable to your clients, repurposing important marketing content through different publishing channels, creating action lists for your attorneys, and how to measure results of your initiatives. The full presentation, along with Paul’s handout materials, can be viewed by clicking here.

A New Home on Facebook

We’ve re-launched our Facebook Chapter Page as place where we can post Chapter and member happenings and photos. Note that we’ll be taking down our former LMA New England Chapter Group page, so please be sure to like our new page! And while you’re at it, be sure to join our LinkedIn Group, follow us on Twitter and pass along our email sign-up to anyone at your firm/company who may not be on our list.

Sponsor Spotlight

Stop Struggling Against the Current

Anyone who has spent time near the shore knows that if you are caught in a riptide pulling you out to sea, the last thing you want to do is try to swim directly against the current. Instead, the recommended course of action is to swim parallel to the shore to eventually reach the beach, progressing slowly but surely toward your goal.

In the legal world, this may also be the best way to handle members of your firm who are dead-set on using only the most traditional methods of growing their legal business. Read more…

Our Latest Member Spotlights

In this issue, we profile one of our veteran members, Katherine Scobbo, who chairs many of our Chapter social events including the Your Honor Awards, and Ashley Morris, one of our brand new members through the Future Leaders Fellowship Program. Read these engaging Q&A’s to learn about whose career blossomed at Candy-go-Nuts, and who was the fourth grade “Sorry” champ.

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Katherine Scobbo

Client Development Administrator

Ferriter Scobbo & Rodophele, PC

Blogs

LMA New England March Newsletter

By Jennifer Jones posted 03-26-2014 18:33