As hard as legal marketers work to create certain programs and provide certain tools, their ultimate success is out of their hands—whether or not lawyers buy-in will determine whether something works or not.
In speaking with LXBN TV in advance of the 2014 LMA-LA Continuing Marketing Education Conference, David Ackert of Practice Boomers and Practice Pipeline explains what marketers can do to get lawyers motivated.
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In speaking with LXBN TV in advance of the 2014 LMA-LA Continuing Marketing Education Conference, Maggie T. Watkins of Bradley Arant Boult Cummings shares her own personal and powerful story in explaining why legal marketers must be be part of a very resilient bunch.