LMA is excited to announce the launch of the LMA Competitive Intelligence Certificate (LMA-CIC) as conferred by the Fuld-Gilad-Herring Academy of Competitive Intelligence.
The tailored two-day set of courses was designed in conjunction the Fuld-Gilad-Herring Academy of Competitive Intelligence and LMA, and will include collection, benchmarking, and war-gaming courses. Educational goals of the certificate include:
- Defining competitive intelligence and its purpose within law firms
- Discussing ethical and legal guidelines
- Teaching collection techniques
- Learning critical analysis skills and providing tools for the analysis of competition and the competitive marketplace
- Educating legal marketers in strategy and strategy testing
- And much more!
Mark your calendars now, the inaugural LMA-CIC program will take place in Boston, Massachusetts November 3-4, 2015 and enrollment will be limited.
More information about this certificate is coming soon.