President’s Letter
As the snow continues to melt and days continue to lengthen, I am enthusiastic about the bright forecast ahead. March has been an exciting month for our Chapter, and we are just getting started!
Earlier this month we hosted our second lunch program of 2015, “Creating an Executive Newsroom to Generate New Business.” The room was packed as Christine Dunn offered practical tips for establishing an executive newsroom within your firm and leveraging it for thought leadership. Also, just last week we had a full house at the New England Chapter Your Honor Awards reception. LMA International President, Adam Severson, joined us as the guest emcee to celebrate our region’s most innovative legal marketing projects of 2014. Thank you to all of the firms who submitted a project for consideration this year. We received a record-breaking number of submissions, so continue the great work everyone! Check out the live tweets on Twitter or keep reading for a list of this year’s top award winners.
I am thrilled to announce a unique and unprecedented panel event on the horizon this spring. On May 13, LMA New England will partner with two other professional service associations (SMPS and APMP) for an Executive Panel Event connecting the legal, accounting and architecture/engineering/construction industries. Top executives from each industry will come together to compare notes and share ideas on retaining clients, growing market share and staying ahead of the curve in today’s competitive landscape. By learning how each industry approaches client relationships and business development, we hope to uncover new and innovative strategies for success. Click here to read more about the all-star panelists and register for the event.
I hope to see many of you in a couple of weeks at the Annual LMA Conference in sunny San Diego. If you are not able to attend the conference, be sure to follow live updates on social media using the hashtags #LMA15 and #lmamkt. And stay connected to LMA NE for details on a “Member Mixer” at the end of April and upcoming SIG events this spring.
Cheers,
Shelley Swanson
2015 LMA NE Chapter President
And The Winners Are…
With nearly 100 people in attendance, New England’s best marketing initiatives were honored at the 2015 Your Honor Awards Ceremony on March 25th at WilmerHale:
- 1st Place Brochure: Gesmer Updegrove for their Brochure and Mailer titled: “How to Survive Practically Any Legal Challenge”
- 1st Place Community Relations: K&L Gates for their ”Global Day of Service”
- 1st Place Events: Bowditch & Dewey for “B&D’s 100th Anniversary”
- 1st Place Holiday Card: Fish & Richardson for “Happy Holidays from ‘Super Fish’”
- 1st Place Identity: Fish & Richardson
- 1st Place Marketing on a Shoestring: Goulston & Storrs for “Going International with the Ice Bucket Challenge: Goulston & Storrs Challenges its Meritas Colleagues with a Three-Office Dousing”
- 1st Place Practice Development: Bowditch & Dewey for “Craft Brewery Industry Group Media Campaign”
- 1st Place Social/Interactive Media: Goulston & Storrs for “Rain, Sleet, Hail or Snow: Goulston & Storrs Climate Change Resilience Task Force Explores Intersection of Climate Change and Commercial Real Estate
- 1st Place Web Site: “K&L Gates Hub: Creation and Launch of a Branded Online Conference Center”
Best in Show
The judges had the option of choosing an entry to serve as Best in Show and they opted to do so this year. The entry they chose was impressive and comprehensive in showcasing Corporate Social Responsibility and community service. The firm provided exceptional rationale. The campaign had it all – social media, internal and external communications. The K&L Gates marketing approach for this project is complex, comprehensive and consistent. The “Global Day of Service” entry incorporated multiple components and had many moving parts that had a clear beginning, middle and end. Throughout the project, the work product remained true to the K&L Gates brand. The judges are pleased to award the Best in Show award to K&L Gates for their ”Global Day of Service”
Congratulations to all of the winners, and thank you to our Event Chair, Jennifer Johnson Scalzi and her dedicated committee, Savannah Rose, Natacha Vautier and Allison Glenn. Visit the Your Honor Awards page on our website for complete results and snapshots of the winning work.
May Educational and Networking Program
Executive Insights: Learning from the Leaders in Marketing & Business Development
An interactive panel discussion connecting the legal, accounting and A/E/C industries
Wednesday, May 13th | 5:30 – 8:00 p.m.
Nutter McClennen & Fish | 155 Seaport Boulevard | Boston
Register Now
On the surface, the Legal, Accounting and Architecture/Engineering/Construction (A/E/C) industries may appear different, but our missions are surprisingly similar – selling services that our clients value. By learning how each industry approaches this mission, together we can uncover new and innovative marketing strategies.
Join the New England chapters of the Society for Marketing Professional Services (SMPS Boston), the Legal Marketing Association (LMA NE), and the Association of Proposal Management Professionals (APMP) for a unique and uncharted look at selling professional services from the lens of three different industries.
A panel of marketing and business development executives from each industry will discuss the trends, challenges and opportunities they face selling professional services. They will share best practices for retaining current clients, growing market share and staying ahead of the curve in today’s competitive and ever-changing environment.
Moderator:
Panelists:
- Jeffrey Berardi, Chief Marketing Officer, K&L Gates
- Laura Onessimo, Vice President, SKANSKA USA Building, Inc.
- Tom Shea, Director of Business Development, Ernst & Young
- Scott Wallington, Chief Development Officer, GEI Consultants, Inc.
The executive panel will discuss:
- What’s trending today and how they are forecasting for the future
- Effective ways to retain current clients and develop new clients
- The evolving role of marketing and business development in these industries
- Powerful proposals – how to stand out among the stack
- Client feedback programs and end-of-project reviews
- Content marketing strategies
Thank you to our program sponsors:
Special Interest Groups (SIGs) News
Future Leaders SIG
The Future Leaders SIG gathered in early March for its first meeting of the year. The group had the privilege of having Jennifer Johnson Scalzi stop by to speak about career development. The interactive session provided practical guidance to our next generation of leaders on steps to take to position themselves for successful careers. Many thanks to Jennifer for presenting to the group.
The Future Leaders SIG plans to meet in mid-to-late April to debrief about the national conference. Stay tuned for more details!
Small Firm SIG
The Small Firm SIG continues to provide support to the Solo-marketer or for those of us at Small Firms. In March more than 10 members of the group got together to talk about best practices for business development tracking. This luncheon allowed our members to share how small firms are coming up with creative solutions to analyze and track the data that is important to their practices. Continue to look for more information regarding upcoming programs. The Small Firm SIG is open to in-house professionals at firms with fewer than 100 lawyers. For more information, contact Katherine Scobbo or Willie Sleight.
Digital Marketing & Social Media SIG
SIG members should be on the look-out for an email with tips on live tweeting at the LMA Annual Conference. Also, stay tuned for details on the next brown bag lunch meeting in April. The meeting will cover popular social media tools as well as a recap from the LMA Annual Conference. To sign up to receive emails from the SIG, contact Kerry Pillion or Kati Enscoe.
The Digital Marketing & Social Media SIG is a resource for LMA members interested in using digital marketing and social media to enhance marketing and business development efforts. By sharing best practices, exchanging ideas and providing access to professional development, we help our LMA New England members drive change through the use of technology. Join our LinkedIn Group to keep up with hot topics, poll the group, and access resources.
Sponsor Spotlight
One of the newest supporters of the LMANE chapter is Boston Interactive, a digital marketing agency that combines custom online strategies with emerging technologies. For those of you not familiar with Boston Interactive’s services, they partner with legal firms to create digital experiences that not only define your brand, but create and foster client relationships. Boston Interactive understands how the digital landscape has changed legal marketing and works with their clients to bridge the gap that the change in technology has created in the market.
The chapter would like to express our gratitude to Boston Interactive for their support as a silver sponsor for 2015, as well as the exclusive sponsor of this year’s Your Honor Awards. Be sure to introduce yourself to the Boston Interactive team, including Chuck Murphy, Rebecca Marani, and Dana Clancy.
Meet LMA’s Next Generation of Leadership!
In this issue’s Member Spotlights, we feature our 2015 Future Leader Fellows: Kathryn Gamble, Marketing Coordinator at Mirick O’Connell and Teresa McCahill, Marketing Coordinator at DLA Piper. Read on to find out who would be played by Chelsea Handler in a movie, and teleport if she had a superhero power!
Teresa McCahill
Marketing Coordinator
DLA Piper
Kathryn Gamble
Marketing Coordinator
Mirick O'Connell
Warm Welcome to Our Newest LMA New England Members
Please extend a warm welcome to the members who have joined LMA New England Chapter over the recent months. Stay tuned for more updates as we continue to grow our community.
- Brian Carrozza, Real Estate Practice Group Administrator, Goulston & Storrs
- Trip Cave, Manager of Web, Email and Creative Services, Ropes & Gray
- Elaine Fanning, Lawyers Weekly
- Rebeca Iacono, Account Executive, MNI
- Aaron Kellogg, Senior Public Relations Specialist, Ropes & Gray
- Clare Murphy, Business Development Specialist, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C.
- Allison Morgan Parks, Marketing Communications Manager, Burns & Levinson LLP
- Kelli J Proia, Esq., Founder, Lawducate
Remember that if you leave your job, your former firm/company is able to transfer your membership to another individual for a nominal fee while you also maintain your membership through the end of 2015 at no additional cost to you. Rules differ for memberships contracted as a group.
New England Promotions, Moves and Recognition
Congratulations to members who have recently taken on new positions!
- Brandt Elliott, Director of Sales, North East Region at Bloomberg BNA
- Shelly Danse, Managing Director, Business Development at MMB
- Ryan MacDougall, Director of Business Development & Marketing at Wolf Greenfield
- Cassie Bent was promoted to Senior Business Development Specialist at Mintz Levin
LMA New England Chapter’s Past President, Chris Newman, was recently named 2015 Excellence in the Law for Marketing by Massachusetts Lawyers Weekly!
Join the Party!
Interested in joining LMA New England? When you become an LMA member, you can take advantage of the many benefits that come with membership -- access to the best information, services for professional development and enriching personal relationships, discounts and more. Members have access to our special interest groups (SIGs) focusing on small firms, digital marketing and social media, and future leaders – a great opportunity to connect with others in a highly targeted environment.
Learn more about our SIGs and additional membership benefits here.
For questions about membership or to learn more about ways you can get involved with LMA New England, please contact Caroline Von Flatern or Katherine Scobbo, Membership Committee Chairs
Looking for New Professional Opportunities – Explore the Latest Job Bank Highlights
Many new job postings have been added over the past couple of months! Visit the job bank to see all current openings.
Make a Difference – Volunteer Today!
If you are interested in getting more involved with LMA New England, we have plenty of opportunities for volunteers to actively contribute to the chapter on all levels. Contact Shelley Swanson or Jen Jones to discuss how we can get you involved today!
Please send any contributions for the LMA New England Chapter newsletter to Jen Jones at ALM Media.
Legal Marketing Association New England Chapter
One International Place, Boston MA 02110
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March 2015
In This Issue
President’s Letter
Your Honor Awards
May Program
SIG News
Sponsor Spotlight
Member Spotlight
New Members
Promotions and Moves
Membership
Job Bank Highlights
Save the Dates
May 13, 2015
Evening Program - Executive Insights: Learning from the Leaders (non-members welcome)
April 13-15
LMA Annual Conference in San Diego
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