When:
Wednesday, September 12, 2012
11:30 a.m.: Registration
12:00-1:30 p.m.: Program
Where:
Fredrikson & Byron, P.A.
200 South Sixth Street
Suite 4000
Minneapolis, MN 55402
Click here to register.
In the near future, your prospects will hold all the information they want in their hands - and look no further. Will your firm be at the top of their list? This webinar is all about the power of using content through various media to attract, woo and grow your target audiences. Stand out among the competition with your knowledge. You don't have to reinvent your marketing plan to do this!
Participants will learn:
1. The strategy behind using content to generate leads
2. Examples of effective content
3. Simple ways to share smart content that gets attention
Speakers:
Christine Nelson is a journalist and holds a Bachelor of Science in Mass Communications. She has 18 years of professional writing experience for top business media, communities and professionals. Leading Ingenuity's public relations team, Christine works with clients to develop credible content, media opportunities and other strategies to get you in front of the right audiences - increasing your visibility and influence. She is known as a fierce achiever who wants to get you results. Expect the quick-study mind of a business reporter and the vision of a media strategist to help professionals grow their practices.
Rachel Gold spent seven years as a reporter, ten years in public relations, and holds a Master of Fine Arts in Writing degree. She worked as the senior reporter for a weekly newspaper with a readership of up to 100,000. She also served as a PR manager for a $60 million tech company whose reach extended to Europe, Asia and Australia. A self-described geek, Rachel is an early adopter of all things technical and an avid fan of marketing research that demonstrates results. Expect leaps of intuition grounded in thorough research, a quick wit and the ability to have a deep and real conversation with anyone.
Thanks to our September program sponsor, Satisfaction Management Systems!
