Date: September 15, 2016
Time: 12:00 - 1:30 p.m.
Location: Montgomery McCracken Walker & Rhoads LLP | 123 S. Broad St. | Avenue of the Arts | Philadelphia, PA 19109
Lunch will be served.
Click here to register.
Remarkable marketing and branding starts with a unique identity that grows organically from your company culture. It is then shared with stakeholders through delivering information worth noticing and creating experiences worth remembering.
When it comes to law firm branding, there is a need for marketers and lawyers to move away from tradition. For too long, law firm brand strategy was used as shorthand to describe ad hoc exercises in logo development. In truth, a brand is the entirety of a law firm identity, from its values to its voice and appearance to the client experience.
Join us for a discussion of law firm branding focusing on a real law firm experience in identifying core values and brand promises, and how to align them with a visual identity that is easily recognizable.
Takeaways:
- Developing the bedrock of your brand by evaluating your law firm’s culture and values.
- Effectively conveying your brand through visuals and voice.
- Strategizing and creating content and experiences that reflect your brand.
Speakers:
Terry M. Isner, President, Marketing & Business Development, Jaffe
As someone who is more likely to set trends than follow them, Terry Isner is the rare mix of business strategist and artist. A multiple LMA Your Honor Award recipient and one of LawDragon’s “100 Legal Consultants You Need To Know,” Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. He incorporates a variety of multimedia – from video to digital design to photography – to provide clients with cutting-edge tactics that break them out of the legal marketing mold and get them the visibility and branding they need to be successful in today’s competitive marketplace. As a former CMO of an Am Law 100 firm, he has an in-depth understanding of law firm strategy and the creative vision needed to provide campaigns that generate results. Terry often draws inspiration from outside the legal industry to formulate innovative approaches to law firm marketing and PR. As one of the owners of Jaffe, he works closely with client teams across the agency to provide input on new strategic and creative tactics and techniques that distinguish clients from others in the industry.
Ian H. Turvill, Chief Marketing Officer, Freeborn & Peters LLP
Ian Turvill is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm headquartered in Chicago. He and the marketing team at Freeborn & Peters have been recognized six times by the LMA’s Your Honor Awards program, including for their work in business development, brand identity, digital communications and contributions to the firm’s recruiting efforts. Ian is the treasurer-elect of the international LMA and served previously as chair of the LMA Midwest Chicago City Group. He has spent most of his 20-year career in business-to-business, professional services and technology marketing, having worked variously for Berkshire Hathaway, FICO and various consulting firms such as Oliver Wyman.
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