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Thursday, October 25, 2012
Graves ǀ 601 Hotel
Minneapolis, Minnesota
9:30 am – 4:00 pm

Pre-Conference Reception
Wednesday, October 24, 2012
CRAVE Restaurant
Minneapolis, Minnesota
4:30 pm – 6:30 pm

CLICK HERE TO REGISTER

It’s time to take action!

Connect with your legal marketing colleagues for a full day of dynamic speakers, engaging workshops and networking opportunities— all designed to help you build relationships, gain new ideas and insights, and move your career forward. We’re focusing on providing an inspiring twist on the hottest topics in legal marketing, such as:

• Leadership skills
• Negotiating
• Business development
• Technology
• Effective writing

And don’t miss the 7th annual LMA-MN Your Honor Awards!

www.lmamn.org >> #LMAMRC >> @LMAMN

What is LMA?

The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of those involved in marketing within the legal profession.

Conference speakers and topics are aimed at marketing professionals in charge of the development and management of their firm’s marketing policy and strategy, as well as those who implement the tactical marketing goals. Conference attendees include marketing directors, CMOs, marketing partners, key marketing team members, and vendors and consultants to the legal industry.

TO REGISTER:

PAYMENTS RECEIVED BY FRIDAY, OCTOBER 5 WILL RECEIVE THE EARLY REGISTRATION FEES LISTED BELOW

*FEES FOR PAYMENTS RECEIVED AFTER FRIDAY, OCTOBER 5:

LMA member - $125, $150*
Non-member - $150, $175*
Add’l member from same firm - $75, $100*

Agenda

Registration, Vendor Visits & Continental Breakfast
8:30 – 9:30 a.m.

Morning Keynote & Opening Remarks:

Commanding without Demanding: Leadership Skills for the Legal Marketing Profession
9:30 – 10:30 a.m.

Being a legal marketing professional is a balancing act. You need to influence the decisions of those whom you work for. In a sense, you have to try to tell your boss what to do; not an easy task. It takes being able to motivate and persuade people to act on new ideas. Taking your visionary ideas from “the page to the stage” requires quick-thinking, persuasive skills, and handling yourself with poise and command when under pressure.

Stevie Ray will take you through an interactive session that will get you feeling charged up and ready to take charge. Learn how to deliver a message (especially when the message isn’t easy), persuade others to act, and how to handle difficult situations. You will learn how the Five Steps of Persuasion, and how to keep your brain running at full speed. Beware, this is a challenging session. No one will be put on the spot or embarrassed, but your abilities to communicate and influence others will be tested. (Don’t worry, it will still be fun)  You will leave this session armed not only with the confidence to lead, but with the tools to do it right.

Stevie Ray

Stevie Ray has been a nationally recognized speaker and trainer for over 25 years, helping Fortune 500 companies and small organizations alike improve communication skills, teamwork, innovative thinking, leadership, and customer service. He is the Executive Director of Stevie Ray’s Improv Company in Minneapolis, a company that has provided training and entertainment since 1989. His comedy troupe can be seen each week at their new home at the world-renowned Chanhassen Dinner Theatres.

Stevie is a professional member of the National Speakers Association. He is also a nationally syndicated columnist for the Business Journal Newspapers, has been published in the Harvard Business Review, and is the author of four books. He lives in Minneapolis with his wife, Kanitta and stepdaughter Ondine who is eight years old…going on thirty. He learned his quick-thinking skills trying to win debates with them.

Break/Vendors Visits
10:30 – 10:45 a.m.

Breakout Sessions

10:45 – 11:45 a.m.

Breakout Session One:

Getting New Clients: The 14 Touch Program

It used to take 5- 7 “touches” for a prospect to be ready to buy from you. The latest research shows that, for professional services, it now takes at least 14. This program shows you a case study example of how marketing and business development work together to woo and win a prospect, and details out how integrated marketing supports the process. See how online tactics such as social media and online lead generation / nurturing and real-world tactics like networking and niche marketing work together seamlessly to attract new clients.

Wendy Nemitz, Ingenuity Marketing Group

Wendy Nemitz founded Ingenuity Marketing Group in 1992. A graduate of the College of St. Catherine with a Bachelor of Science degree in Communications, Wendy is also a graduate of Augsburg College with a Master’s Degree in Leadership. She is currently serving as a board member for the West Side Community Organization. She has worked with professional service organizations since 1987 and is known for her strategic vision, clarity and bright ideas.

Breakout Session Two:
Writing to Get Things Done

This presentation focuses on improving productivity – using writing as a powerful tool for getting things done. Participants learn how to write quickly and effectively, saving time for themselves and their readers. They will impress others with their ability to get to the point quickly, clearly, and concisely! Attorneys often say that WGTD allows them to make better use of their legal expertise.

Course Objectives: The skills/concepts provided in this program teach people to present their ideas clearly in all business communications, regardless of length or medium: including letters, memos, reports, business decision documents, voice mail and e-mail messages.

Stan Berry, Berry Writing Group

Stan Berry has devoted the past 34 years to improving the writing skills of over 55,000 business and government professionals. After completing his Master’s degree from Yale University, he co-authored five books on writing that he uses in his seminars. He’s been a member of the American Society for Training and Development (ASTD) since 1975 when he served as the newsletter editor and on the Board of Directors for the Twin Cities Chapter. He is a new PACT member. Stan can be reached at www.BerryWritingGroup.com or 612.578.1487.

Break/Vendors Visits
11:45 – 12:00 p.m.

Lunch and LMA-MN Your Honor Awards
12:00 – 1:15 p.m.

LUNCH

We are excited to offer a special networking opportunity during the first part of lunch. We have invited senior marketers to serve as table hosts and facilitate lively discussions on trends in the industry, best practices in working with lawyers, and more. With combined experience of 100+ years you are sure to walk away with some new insights and perspectives on legal marketing! 

LMA- MN YOUR HONOR AWARDS

It’s time for you and your firm to be recognized for all of your hard work!

What is it?          

The LMA-MN’s Your Honor Awards program was developed to recognize Minnesota law firms that have illustrated excellence in marketing, business development and communications programs. The LMA Your Honor Awards help recognize the vital and integral role that marketing plays in law firm management.

Categories:  

• Collateral Materials:  Brochures (firm-wide, practice group, etc.), annual reports, announcements, newsletters, holiday cards, etc. Materials may be print or electronic.
• Events:  Seminars, webinars, conferences, open houses, networking events, etc.
  • Events: budget less than $1,000 (hard costs – does not include internal time)
  • Events: budget between $1,000 and $5,000 (hard costs – does not include internal time)
  • Events: budget between $5,000 and $15,000 (hard costs – does not include internal time)
  • Events: budget over $15,000 (hard costs – does not include internal time)
• Media Relations:  Campaigns, press conferences, and other unpaid media coverage.
• Websites:  This includes entire websites, specific portions of a firm site, intranets, client sites or microsites.
• Blogs
• Social Media
• Videos
• Email Marketing
• Advertising:  Campaign or single ad.
  • Advertising: budget under $5,000 (creative costs only – does not include ad buy)
  • Advertising: budget over $5,000 (creative costs only – does not include ad buy)
• Gimme:  Best giveaway or promo item. You may submit an entry in this category for free with another paid entry!
• Genius Marketing: Anything the genius marketing minds can think of that doesn’t fit in another category.

Judging and Judging Criteria:

All entries were judged by a panel of three marketing professionals and evaluated to the degree to which it met or exceeded the entrant’s strategic objective; the creativity and originality demonstrated; the quality of execution; and the results/outcome.

Each entry was judged using a points system in each of the four areas:

• Strategic Objective - 20 %
• Creativity - 25 %
• Execution - 25 %
• Results - 30 %

Judges assigned a score of 1 to 5 (with 5 being the highest) in each of the evaluation criteria listed above. Each individual score was then weighted as outlined above.

For those submission categories with multiple subcategories (i.e., Events and Advertising), winners were selected for each subcategory.

Break/Vendors Visits
1:15 – 1:30 p.m.

Breakout Sessions

1:30 – 2:30 p.m.

Breakout Session One:

Harnessing Your Understanding of Personality Styles and Communication Preferences to Effect Positive Change

As professionals, we work throughout our careers to develop expertise, experience and competence. While these elements are paramount to success, how we communicate is often more important in creating credibility with others. No matter the professional context, the way we communicate with attorneys, colleagues and clients can either support or sabotage our message of competence and credibility.

This session will focus on understanding personality styles and communication preferences and utilizing the communication skills necessary for effective workplace interactions. In particular, this program will help participants:

• Understand their own and others’ personality styles
• Effectively communicate with others based on their style and preferences
• Create strategies for saying yes, saying no and managing apologies

Tasneem Goodman, Partner, Akina

Tasneem has spent over ten years in the legal industry providing clients with excellent service, working with lawyers to grow their practices and helping firms make the most of their relationships with their clients, their attorneys and their recruits. In her role at Akina, Tasneem is committed to helping lawyers and firms realize greater success and satisfaction by serving their clients well, growing their businesses through authentic relationships and leading their organizations with a spirit of generosity.

Prior to joining Akina, Tasneem was a partner and the Director of Marketing at Katten Muchin Rosenman LLP. Tasneem previously practiced law in the corporate department of Latham & Watkins LLP and in the restructuring group of Kirkland & Ellis LLP. Tasneem is the president of the Legal Marketing Association's Midwest chapter, which consists of over 300 members in five states. She has spoken frequently on legal marketing and business development topics and has served as a source of commentary on these subjects to the media. Tasneem graduated from the University of Chicago Law School and earned her Bachelor's degree, with honors, from the University of Chicago.

Breakout Session Two:

Developing a Results Oriented Marketing Plan for Your Small Firm

What you will learn:

• Universal marketing planning elements that every firm must consider, including:
  • Marketing audit – the importance of knowing where you are now
  • Developing firm-wide marking goals
  • Identifying your firm’s unique client message and branding
  • Identifying your client base and tools to reach them
  • Dealing with lawyer rankings and directories
  • Developing clear online goals and objectives
  • How to maintain an effective website that generates leads
  • Mobile marketing and how tablets and handheld devices is changing the way your clients view your firm online
  • How blogs and micro sites can set small firms apart
  • Enhancing firm, attorney, and practice capabilities reputation and image

Jeffrey Morgan

Jeffrey is one of the true pioneers of law firm marketing. He brings more than 25 years of experience developing marketing and branding, positioning, and business development campaigns for hundreds of professional service firms in North America and Europe. With his background in traditional and online publishing Jeffrey has coached publications such as The Harvard Business Review in crafting strategies to increase their presence in a variety of business markets. As principal and head of the West Coast operations at Moiré Marketing Partners, Jeffrey advises clients on a full complement of marketing and business development issues including: mobile marketing strategies, website development, internal/external marketing audits, branding and positioning, media strategies, advertising and practice group/individual marketing plans, to mention only a few. Prior to joining Moiré, he was senior vice president and chief marketing officer for Best Lawyers in America, a leading lawyer ranking service. Jeffrey also served as principal of Greenfield/Belser and was founder of American Lawyer Media’s law firm marketing division. At ALM, Jeffrey was instrumental in launching several publications and product lines including Corporate Counsel, The Minority Law Journal, IP Law & Business, and Law.com. Jeffrey is a longtime member of the Legal Marketing Association (LMA), having served as a board member of the international organization as well as its Los Angeles and New York chapters. He also served on the international conference committee for the Washington, D.C., Palm Springs, Toronto, and Phoenix annual meetings. He is, once again, currently serving on the board of the Los Angeles Chapter of the LMA.

Break/Vendor Visits

2:30 – 2:45 p.m.

Afternoon Keynote & Closing Remarks:

Embracing Chaos: A Digital Marketing Survival Guide
2:45 – 4:00 p.m.

Using the internet for marketing purposes is a no-brainer these days. Everyone knows you need a website. But building effective digital tools (websites, apps, etc.) that meet your needs as a marketer, the end-user’s needs, and the needs of the people inside your organization? Not such a no-brainer. And it seems that as soon as you figure out one thing (like SEO) another thing crops up to confuse everyone (like mobile).

Effective collaboration starts with a good process. And a good process serves every team member, especially you, the client. Most importantly, it facilitates productive communication and collaboration, a critical requirement for good work. It gives the team a shared understanding of what should and what will happen.

As marketers, understanding what you should know, what you should do, and how to work effectively with a partner—either an internal resource, or an agency—to help make it happen makes a huge difference. But very few people have articulated how to do this.

Enter the Geek Girls Guide. Drawing from our book, Interactive Project Management: Pixels, People, and Process, we’ll outline how to think about interactive projects no matter what role you play on the team, give a high-level overview of an interactive process that works with any type of interactive product, and articulate the kind of thinking that's required to do it all the right way.

Nancy Lyons

Think strategically, act thoughtfully, be a good human.

Nancy works at the intersection of technology, community, and people. As a leader and technologist, she creates solutions that further community and business goals by meeting the needs of individuals. Her guiding philosophy is that a human-centered approach to technology is the only way to get results that make a difference. Problem solving is about empowerment: motivated people create good products. Nancy supports clients and teams by fostering a collaborative, idea-driven culture that nurtures creativity and brainpower.

Nancy is President/CEO of Clockwork Active Media, a leading digital agency specializing in designing and developing business solutions for web, mobile and other digital environments. She speaks nationally about work culture, social media, technology, and leadership. She’s been recognized for her role as owner and CEO of Clockwork by the Minneapolis/St. Paul Business Journal and gives back to the community by serving on the Board of Directors at The Family Equality Council.

Meghan Wilker

Meghan specializes in using strategy, technology, and process to bring people and products together. Her public speaking, writing and outreach guides individuals and businesses to develop smart digital products. Whether she’s managing a team or mentoring students, she believes that technology creates endless opportunities to make life easier and to produce meaningful connections. She empowers users to proactively engage with the web by being aware, educated, and attentive and spearheads dialogue that drives evolution within the interactive community.

Meghan is the VP, Managing Director at Clockwork Active Media, a digital agency specializing in designing and developing business solutions for web, mobile and other digital environments. She’s a contributing writer at GTDtimes.com, creator of Summerofdresses.com, and was named as a “Woman to Watch” by the Minneapolis/St. Paul Business Journal.

Donate Your Used Fashion Accessories to Charity!

The LMA Midwest Regional Conference has partnered with Hope Chest for Breast Cancer to collect donated items (fashion accessories, for example, purses, jewelry, scarves) and cash donations the day of the conference. The Hope Chest for Breast Cancer (http://hopechest.us/) business model is a combination of a not-for-profit foundation and for-profit retail stores that generate income to support charitable programs within the Twin Cities area. The business model includes a built-in revenue stream that helps to create an ongoing, sustainable contribution for the Foundation’s emergency assistance programs also in the Twin Cities area. Distributions are made annually by the Hope Chest for Breast Cancer Foundation to local hospitals, treatment centers, clinics and other human service organizations that provide emergency financial assistance.

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