Persuasive Content is King
Sponsored by the Southeastern Chapter
Thursday, June 18, 2015
11:00 a.m. - 12:00 p.m. CST
Persuasive content is king in professional services and other knowledge-based marketing. But persuasive content only rules if it is shared in a way that earns audience attention. How you share what you know matters—delivering content is one thing; delivering engaging, useful, brand-building content is another. In this presentation, we'll share the principles of user-focused, courteous, attention-earning content for any medium—websites, blogs, e-alerts, brochures, white papers, proposals—even conversations.
Featured Speakers: Joe Walsh, Principal,Greenfield Belser
Register for this Webinar
This is a member-only webinar. You must be logged in as a member to register. Not a member? Join today!