It is a brave new world where the issue is not how to get your message out but rather how to get your message to standout.
Twitter Feeds. Blog Posts. Message Boards. Texts but not while driving, please. E-mail messages? LOL! How passé.
The subtle vibration and the Flickr of light from your device will wake you from even the soundest of sleeps. Never before in history have human beings been able to communicate with one another so quickly. But speed doesn’t necessarily translate into effective communication.
Words Matter.
Words have always mattered but today we are inundated with instantaneous sound bites, thoughts and reports. In some cases, both traditional media and the self-appointed town criers are not just inaccurate but flat out wrong. In the face of this deluge of disinformation, legal marketers have a challenging job ahead: to be heard and to be found credible.
If you are wondering how to more effectively communication to promote your law firm, then this is the Capital Ideas Newsletter for you.
It starts with word choice. In the middle there is fact checking. Throw in a dash of editing and it is time to disseminate your message to the intended audience.
This issue is all about writing and addresses brand journalism; offers tips on effective writing and editing techniques and takes a look at the future of how information is shared as we review the new non-fiction work Renegades Write the Rules.
The most important lesson to take with you is this – words matter and in the Capital Chapter of LMA – Your Words Matter.
Let Your Voice Be Heard.
After reading this issue, I encourage you to share your words with Capital Chapter members and attend a program. The Chapter has so much to offer. You can you view the Chapter calendar here.
My favorite event of the year is just around the corner. On Wednesday, October 23, 2013, the Capital Chapter’s Annual Half-Day Program will share the best legal marketing ideas with TED-talks and a chance to win a host of special prizes. Click here to register. Make the most of our Chapter events and reach out to other members in advance of the program. I hope to see you there. Let me know if you want me to save a seat for you on the 23rd of October.
Remember, your words matter. And we want to hear what you have to say.
Marguerite G. Downey is the 2013 President of the Capital Chapter and may be reached at downey@adduci.com or 202.407.8664. This article was written for the September/October 2013 Issue of the Capital Ideas Newsletter.