Developing an Effective and Comprehensive Communications Strategy
Learn how to develop an effective and comprehensive communications strategy, plan and content (including social media), from an internationally recognized speaker on social media Adrian Dayton, and illustrated by case examples from Paul Ward from Holland & Hart, an innovative and progressive Western U.S. law firm. Holland & Hart has approximately 500 lawyers providing a full range of services from 15 offices across the Mountain West and in Washington, D.C.
You will learn:
- How to gain alignment on the goal and objectives;
- How to develop key messages that effectively speak to target audiences;
- Identify effective communication channels, techniques and tools;
- Tips on writing the communications strategy;
- When/how to evaluate the strategy is progressing as planned and being flexible to changes.
Speakers:
Adrian Dayton, Founder at ClearView Social
Adrian is an internationally recognized speaker on social media and business development. He writes a weekly column on social media for the National Law Journal and is the author of two books, LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age (West 2012), co-authored by Amy Knapp and Social Media for Lawyers: Twitter Edition (ARK 2009).
Paul Ward, Director of Client Services, Holland & Hart LLP
Paul is the Director of Client Services at Holland & Hart and based out of the firm’s Denver office. He has previously served as the acting marketing or business development leader for and provided marketing and strategic services to a number of law firms during the past 20 years. Ward was also the co-founder of law.com, one of the leading legal content sites on the Internet.
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