President’s Letter
This spring has been an exciting season for LMA New England. Just a few weeks ago, our chapter partnered with the Society of Marketing Professional Services and the Association of Proposal Management Professionals for an unprecedented cross-industry panel discussion. Nearly 150 people gathered to hear from top marketing executives at Ernst & Young, Skanska USA, GEI Consultants, K&L Gates and Mintz Levin. Panelists compared how the various industries are approaching new business opportunities, what forces are driving their markets today and which marketing strategies are proving to be the most effective. Keep reading for a recap and photos from the event.
This Thursday, June 4th, we are thrilled to have Deborah Knupp from Akina presenting on the topic of “Win with Wisdom Selling.” For anyone who has not heard Deb speak, this is one presentation you do not want to miss! Deb is dynamic, engaging and full of wise ideas to elevate your firm’s business development efforts. Scroll down to read more and register for this program.
And mark your calendars for two upcoming events this July. The LMA NE Summer Social will be held on July 22nd at Morton's in the Seaport. This is a terrific time to catch up with old friends and meet new colleagues in the industry. And, back by popular demand, the LMA NE Board of Directors will host a 2nd Annual Boot Camp Program from 12:00-5:00 p.m. on July 22nd. Like last year, this is a free program available only to LMA members and space will be limited. If you are currently not a member, click here to join LMA today and take advantage of this unique member benefit.
The ballot box is officially open to serve on the 2016 LMA New England Board of Directors. I invite you to review the open positions listed below and consider taking that next step toward a leadership role. Being an active member of the Legal Marketing Association has provided me with countless opportunities for professional development and lifelong friendships, and it can do the same for you.
Cheers,
Shelley
Shelley Swanson
2015 LMA NE Chapter President
June Educational and Networking Program
Win with Wisdom Selling with Deborah Knupp
Thursday, June 4th | 12:00-1:30 p.m.
Foley Hoag | Seaport West | 155 Seaport Boulevard | Boston, MA US 02210-2600
Register Now!
Selling legal services is tricky when a client doesn't have a pressing legal issue or urgent legal problem to address. The pressure to sell can sometimes look like "solutions in search of a problem" instead of first learning about a client's vision or strategy and bigger picture before designing what is optimally needed.
Addressing a key trend in legal business development, this program is designed to help participants re-imagine the sales process as an act of "lawsulting" (business consulting and legal advising) by packaging and sharing critical insights, knowledge and wisdom to generate new business leads and motivate clients to take action.
Wisdom Selling gives lawyers and law firms a tangible way to accelerate revenue to build a sales pipeline and to develop authentic client relationships that out behave the competition.
Save the Date! Future Leaders Bootcamp on July 22nd
Back by popular demand, we are excited to announce the 2nd Annual Future Leaders Boot Camp hosted by the 2015 LMA New England Board on July 22nd. This half-day program from 12:00-5:00 p.m. is tailored to LMA members with less than 10 years of professional experience, and will feature an interactive lunch with board members, followed by a series of targeted sessions designed to sharpen your professional skills. Hear from managers and directors who have worked in firms of all sizes, offering diverse perspectives on the best ways to succeed in the fast-changing legal environment. Attendees will also enjoy a networking reception with LMANE leaders, before heading to the Summer Social at Morton’s in the Seaport. You will not want to miss this terrific member benefit, so mark your calendars today! Additional details to be announced soon.
This program is FREE and available only to LMA Members. Not a member? Join at the mid-year discounted rate of $197.50 to take advantage of this free program and many other exclusive benefits.
Regional Conference - Mark Your Calendar and Participate as a Sponsor or Speaker
Save the date for our 2015 Regional Conference, taking place on November 12th and 13th at the Hyatt Regency in Boston. This year’s theme is “What is Your WOW Factor?” Join more than 200 attendees as they learn about the best tools and approaches to stand out among the competition, succeed at winning new business and become industry trendsetters. Don’t miss out on the chapter’s most important and popular event, one that saw record attendance last year!
Interested in participating at the conference? Download the LMA NE Regional Conference Call For Sponsors or Call for Speakers for more information. Deadline for speaker submissions is Wednesday, July 15th. Contact Jaclyn Braga or Joanne Thorud with questions.
May Program Recap: Executive Insights: Learning from the Leaders in Marketing & Business Development
On May 13th, LMA NE joined forces with the Society for Marketing Professional Services (SMPS Boston) and the Association of Proposal Management Professionals (APMP) to host an evening event that boasted 150+ attendees, a top notch panel discussion and abundant networking. Hosted at the picturesque offices of Nutter, McLennan and Fish in the Seaport, our panel of marketing and business development leaders from the legal, accounting and architecture/engineering/construction industries gave us a unique and uncharted look at selling professional services from three different perspectives. The panel was moderated by Amy Fowler, Chief Marketing Officer, Mintz Levin; and panelists included: Jeffrey Berardi, Chief Marketing Officer, K&L Gates; Laura Onessimo, Vice President, SKANSKA USA Building, Inc.; Tom Shea, Director of Business Development, Ernst & Young; and Scott Wallington, Chief Development Officer, GEI Consultants, Inc.
Click to view a recap from SMPS Boston and a photo slideshow from the event.
Small Firm SIG News
The Small Firm Special Interest Group is for Solo Marketers or those of us at firms of less than 100 attorneys. We meet periodically throughout the year to discuss topics or hear presentations on issues unique to small firms. Because we’re each in similar positions, everyone walks away with new ideas and inspiration to take back to their firm. Meetings are typically held over a brown bag lunch at an office in downtown Boston.
Early in May about 10 members met to review some of the topics from LMA’s International Conference in San Diego, CA. This luncheon allowed our members who attended the conference the opportunity to share what they learned with those who couldn’t make the trip.
Contact Katherine Scobbo or Willie Sleight to be added to the Small Firm SIG mailing list. Continue to look for more information regarding upcoming programs this fall.
Digital Marketing and Social Media SIG News
The Digital Marketing & Social Media SIG is holding a Summer Book Club. This summer we’re reading The Art of Social Media by author, speaker, entrepreneur, and evangelist Guy Kawasaki. Want to join us? Just pick up a copy of the book, spend some leisurely hours reading it on the beach this summer, and come to our September meeting (date TBD) ready to discuss everything you’ve learned about social and digital media.
Also look out for details on our next lunch meeting, where we’ll discuss Hubspot, Marketo, and other marketing database tools. To sign up to receive emails from the SIG, contact Kati Enscoe or Kerry Pillion, or join our LinkedIn Group.
2016 Board Nominations are Open
As a member of the Board, you can make a difference in how the New England Chapter provides services to its members, enhance your leadership skills, make important industry connections for personal and professional career building opportunities and make friends in a community of legal marketing practitioners who share your interests.
To submit a nomination for a position on the 2016 LMA New England Board of Directors, please complete the nomination form and submit it to Chris Newman, Immediate Past President. Members can self-nominate or nominate another member. The deadline for nominations is Monday, July 27, 2015 at 5:00 p.m.
2016 Board Positions and Opportunities:
- President: Katie Rutter
- President Elect: OPEN (3 year term)
- Immediate Past President: Shelley Swanson
- Vice President: OPEN (1 year position)
- Chief Financial Officer: Ashley Morris
- Chief Financial Officer-Elect: OPEN (2 year position)
- Chief Information/Technology Officer: OPEN (1 year position)
- Member-at-Large (2016-2017): OPEN (2 year position)
- Member-at-Large (2016-2017): OPEN (2 year position)
- Member-at-Large (2016-2017): OPEN (2 year position)
- Member-at-Large (2015-2016): Katherine Scobbo
Click here for the 2016 LMA New England Board Nomination Form.
Meet LMA’s Next Generation of Leadership
In this issue’s Member Spotlights, we feature Eugenia Huh, Marketing Coordinator at Anderson & Kreiger, LLP and Jahna Barbar, Marketing and Practice Development Manager at Sherin and Lodgen LLP. Read on to find out who competed in an “Amazing Race” web series and who would be “WideAwakeWoman” if she had a superhero power.
Eugenia Huh
Marketing Coordinator
Anderson & Kreiger, LLP
Jahna Barbar
Marketing and Practice Development Manager
Sherin and Lodgen LLP
Warm Welcome to Our Newest LMA New England Members
Please extend a warm welcome to the members who have joined LMA New England Chapter over the recent months. Stay tuned for more updates as we continue to grow our community.
- John Farrey, Associate, Burns & Farrey, P.C.
- Robert Lanney, Director of Business Development & Firm Development, Sulloway & Hollis
- Alison McClearn, Account Executive, Media Networks, Inc.
Remember that if you leave your job, your former firm/company is able to transfer your membership to another individual for a nominal fee while you also maintain your membership through the end of 2015 at no additional cost to you. Rules differ for memberships contracted as a group.
Promotions, Moves and Recognition
Congratulations to members who have recently taken on new positions!
- Audra Callanan was promoted to Director of Marketing & Business Development at Foley Hoag
- Scott Katz joined Goulston & Storrs as Business Development Manager
- Rachel Merrick Maggs was promoted to Sales Executive at Thomson Reuters
- Rachel Pope joined Goulston & Storrs as Marketing & Communications Coordinator
- Jasmine Trillos-Decarie joined Stoel Rives in Seattle, WA as Chief Business Development Officer
Have news to share? Email Jen Jones to be included in a future LMA NE newsletter.
Looking for New Professional Opportunities – Explore the Latest Job Bank Highlights
Many new job postings have been added over the past couple of months! Visit the job bank to see all current openings.
Make a Difference – Volunteer Today!
If you are interested in getting more involved with LMA New England, we have plenty of opportunities for volunteers to actively contribute to the chapter on all levels. Contact Shelley Swanson or Jen Jones to discuss how we can get you involved today!
Please send any contributions for the LMA New England Chapter newsletter to Jen Jones.
|