A Baby Boomer, a Gen-Xer and a Millennial all walk into a bar (or, rather, your office). Now what?
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Don’t panic - while it may be difficult, there are ways to successfully reach various generations when it comes to legal marketing. However, where you may have the most difficulty is within your own firm. Stop me if this sounds familiar - your firm is made up of 70 percent senior partners who have worked together for 25+ years and are approaching retirement, 20 percent next generation partners who will eventually be taking over when the others do finally enjoy their golden years, and 10 percent associates who see the top heavy structure and want to be helpful with their new (and younger) ideas. Your job is to convince the folks up top that not all of your clients are their age and that not all strategies will be appropriate for each generation. So, what do you do? Here are some things to consider for marketing to each generation.
Tips for you when marketing to:
By Kristin Maclay Brunett, Marketing & Business Development Manager, Paley Rothman, for the September-October issue of Capital Ideas