GETTING AHEAD
Quick Start Online Course-A Guide to Getting Ahead and Getting Involved
By Faith Brinkley, Marketing Coordinator, Bryan Cave LLP
Whether formally or informally, some of our jobs as legal marketers include guiding attorneys in the area of professional development. In an effort to practice what we preach and avoid being the pot calling the kettle a professional hermit, LMA's QuickStart course is one way legal marketers can increase their knowledge of the profession, network with members and potentially set themselves on a fast(er) track to promotion.
New Capital Chapter member Jenna O'Connor, Director of Marketing for Rosenberg Martin Greenberg, LLP, is a graduate of the QuickStart program. She took the course at the March 2011 LMA Conference in Orlando, and at the time served as Rosenberg's Marketing Coordinator. Jenna was promoted to Director of Marketing within four months of completing the course, with two years in the legal marketing field to date.
Prior to taking the course, Jenna was "inventing the wheel" as the first marketing staff at her firm. She left the course with "...a packet full of amazing ideas and furiously scribbled notes..." The sessions' provided valuable information on attorney interaction, understanding firm culture, mistakes and lessons learned, legal technology and software, and creating a successful legal marketing career. Jenna said, "It was a wonderful way to start my first conference, and I'd recommend it to anyone in their first few years in the legal marketing world!"
For those who cannot make it to an Annual Conference, QuickStart is now available online in 10 on-demand, 50-minute sessions with learning objectives for each session. The sessions include branding, business development, the business of law, career development, communications, event management, public relations, research, strategic planning and technology. The cost is $499 for members and $599 for non-members. Click here to learn more.
For the May/June 2012 Issue of the Capital Ideas Newsletter