Elevate Your Legal Marketing Career with the Body of Knowledge

LMA has developed a new foundational resource called the Body of Knowledge (BoK) that defines the core skills necessary for legal marketers to be successful. The BoK clearly defines the essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level. 

This resource will help legal marketers hone their skills, assist legal marketing managers to develop themselves and their teams, provide a universal benchmark against which legal marketers can be assessed, and help LMA develop and deliver the right educational programming for marketers of all levels.

New to the field? Develop your legal marketing career even further with LMA Quickstart®. Quickstart® is the  ultimate resource for anyone getting started in this challenging and rewarding profession. Through 50 minute, web-  based sessions, become a baster of the industry. Learn more here.