Firms love to have them, but what is really the goal and what constitutes a success? Retreat planning is more than just handling the often challenging logistical aspects. It involves long-term strategic planning, constructive agenda development, reporting, goal setting and persistent follow-up… all with an aim to inspire and drive attorneys to achieve actionable goals for the coming year.
On April 21 the Capital Chapter had a member-only complimentary roundtable on what constitutes retreat success and how you can help your firm achieve it. Deirdre Christin, Deputy Chief Marketing Officer and Director Client Relations at Covington & Burling LLP and Ellen Musante, Chief Marketing Officer at McKenna Long & Aldridge LLP, lead the discussion as members shared insights, ideas and practical tools to facilitate a successful event. Click here for the retreat planning checklist of best practices shared during the roundtable.
By Helena Lawrence for the May/June 2015 issue of the Capital Ideas Newsletter.