It is hard to question the value of attending the LMA Annual Conference. Not only is it the largest annual gathering of legal marketing and business development professionals, from firms of all sizes both domestic and international, it delivers comprehensive and substantive education, regardless of your seniority, job function or experience level.
Over the course of three full days, the agenda features 30+ hours of targeted programming, including:
Multiple specialized pre-conference programs:
- QuickStart - focused on the core competencies of legal marketing
- SMORs - designed for those who are in a small or solo marketing department
- CMO Summit - hands on workshop for our most senior in-house attendees
- Law Firm Competitive Intelligence - in-depth and practical training from in-house experts
- Content Marketing - a deep dive into the best practices around this burgeoning strategy
Thought-leader insights into the changing landscape for legal services from the esteemed keynote speaker, Professor David B. Wilkins of Harvard Law School and a panel of dynamic managing partners.
Interactive and practical breakout sessions that address the gamut of today's hot topics and legal marketing and business development practices. Organized by discipline and including; marketing communications; PR; business development; marketing technology; innovation; and professional development.
There has never been a more important time to surround yourself with new approaches and insight, intellectual challenges and inspiration. But no matter what your seniority, you have to justify the cost and time of attending industry events. In recognition of this, the LMA has created a Conference Rationale Guide to help you build the business case for your attendance at the 2013 LMA Annual Conference. This document offers clear instructions and a customizable letter that you can submit to your manager to help gain approval for attending the conference.
View the Conference Rationale Guide now.
Register before Friday, December 28, 2012 to lock in early-bird registration rates. Book online at www.LMAconference.com or call +1 (877) 562-7172. Please mention priority service code 701CX02 when registering.
If you are not already a member – please consider joining the official 2013 LMA Annual Conference LinkedIn Group.