LMA Michigan members Julie Holton and Kim Hafley recently teamed up to deliver the keynote at the NALS of Michigan Annual Meeting and Educational Conference in April. During their presentation - “The Many Faces of Marketing and Business Development in Private Practice” - the duo shared advice on ways law firms can stay up-to-date with the changes and transitions in the legal marketing world. They also focused on how paralegals, legal secretaries, and other support staff can play an active role in a firm’s marketing and business development initiatives. The program was a fun experience for Julie and Kim who previously worked at opposing law firms. Julie previously served as the marketing director at one of Michigan’s oldest full-service law firms before leaving to launch mConnexions. Kim is the Director of Marketing and Recruiting at Lansing-based Foster Swift & Collins, P.C. You can learn more about their presentation at mConnexions.com/NALS.