By now, most legal marketers have heard about content marketing, also called brand journalism, custom content, and many other names. However, many legal marketers are struggling with how to best set up, structure and focus a content marketing program, including identifying personas, choosing content types and topics, deciding what to do in-house or to outsource, finding the time and resources necessary, budgeting, and more. This presentation will walk marketers step-by-step through the process, helping them start out on the right foot or refocus and revitalize current efforts. This networking event is free to LMA Virginias members and $35 for non-members.
Time: (live) 12:00 pm - 1:30 pm (webinar)
Location: Sands Anderson PC, Richmond