8:00 – 8:30 am – Registration and Networking Breakfast
8:30 – 8:45 am – Welcome and Opening Remarks
- CME Chairman’s Message | Justin Portaz, Head of Global Business Development, Jenner & Block
- LMA-LA President’s Remarks | Marie Hsing, Senior Business Development and Marketing Manager, Allen Matkins
- Conference Overview | Jennifer Mir, Practice Development Director, Munger, Tolles & Olson
8:45 – 9:30 am – Leadership as a Hero's Journey
- Eric Kaufmann, Founder and President, Sagatica
9:30 – 9:45 am – Networking Break
9:45 – 10:50 am – Trending Now
- Session Lead: Alan Breslauer, Chief Strategy Officer, Michelman & Robinson
9:50 – 10:05 am – Evolution of Your Firm’s Online Presence
- Kevin O'Keefe, CEO and Publisher, LexBlog
10:05 – 10:20 am – The Current State of Legal Pricing
- Kristina Lambright, Strategic Pricing Manager, Akin Gump Strauss Hauer & Feld
10:20 – 10:35 am – How Often to Redesign Your Website
- Burkey Belser, President/Creative Director, Greenfield Belser
10:35 – 10:50 am – Creating the Rewarding Career Path: A Recruiter’s Guide to Growth and Retention
- Merry Neitlich, Partner, Extreme Marketing
10:50 – 11:55 am – Beyond Business Development
- Session Lead: Mary Regan, Director of Business Development, Herrmann Advertising
10:55 – 11:10 am – Getting a Foot in the Door
- Craig Brown, Principal Consultant, LawVision
11:10 – 11:25 am – The Art of Pursuit: Sharing Winning Practices
- Susan Stone, Geographic Marketing & Corporate Responsibility Leader, PricewaterhouseCoopers
11:25 – 11:40 am – Driving Connectivity and Profitability
- Judith Gordon, Director of Marketing and Professional Development, Buchalter Nemer
- Lee Broekman, Principal, Organic Communication
11:40 – 11:55 am – Performance: Art, Science or Grit?
- Darryl Cross, Vice President, Performance Development, LexisNexis
Noon to 1:00 pm – Networking Lunch
1:00 – 2:05 pm – Putting Your Technology to Work
- Session Lead: Jaron Rubenstein, President, Rubenstein Technology Group
1:05 – 1:20 pm – TECHhorizon
- Adam Stock, Chief Marketing and Client Services Officer, Allen Matkins
1:20 – 1:35 pm – There is No “I” in Technology (But There Should Be)
- Chris Fritsch, President, Clients First Consulting
1:35 – 1:50 pm – Effective Proposal Tracking
- Sunny Bane, Director of Marketing Operations, DLA Piper (US)
1:50 – 2:05 pm – Technology that Motivates Lawyers and Celebrates Marketers
- David Ackert, President, The Ackert Advisory
2:05 – 3:10 pm – The Intersection of Earned and Created Media
- Julie Fei, Senior Global Communications Specialist, O'Melveny & Myers
- Jill Patton, San Francisco Editor, Daily Journal
- Greg Mitchell, Editor, The Recorder
- Frank Pizzurro, Public Relations Senior Manager, Latham & Watkins
- Katy von Treskow, Director of Marketing Communications, Winston & Strawn
3:10 – 3:25 pm – Networking Break
3:25 – 4:30 pm – Leading Future Leaders
- Session Lead: Vickie Spang, Chief Marketing Officer, Sheppard Mullin
3:30 – 3:45 pm – From Mayors to Marketers: Techniques in Adaptive Leadership, part I
- Cole Finegan, Regional Managing Partner of the Americas, Hogan Lovells
3:45 – 4:00 pm – From Mayors to Marketers: Techniques in Adaptive Leadership, part II
- Koree Khongphand-Buckman, Marketing Director for the Western Region, Hogan Lovells
4:00 – 4:15 pm – Inspiring Future Leaders
- Jody Jackson, Director of Marketing, Lewis Brisbois Bisgaard & Smith
4:15 – 4:30 pm – Making Marketing Leaders: Tips from the Trenches
- Maggie Watkins, Chief Business Development and Marketing Officer, Bradley Arant Boult Cummings
4:30 – 4:45 pm – Closing Remarks
- Kip Guthrie, Director of Marketing, DLA Piper (US)
- Mary Enemark, Director of Business Development, Akin Gump Strauss Hauer & Feld
4:45 – 6:00 pm – Cocktail Reception and Big Board of Prizes
SPONSORS
2014 LMA-LA CME Lead Sponsor
2014 LMA-LA CME Sponsors