A Metrics-Based System to Drive Business Development: Daunting to DOable
Sponsored by the CMO/Senior Marketer SIG
Tuesday, September 29 2015
12:00 p.m. - 1:00 p.m. CST
The challenges and discomfort that lawyers have engaging in consistent, successful business development activities is a weight on the shoulders of all CMOs. Painfully, just as athletic coaches must cheer on the sidelines while others impact the criteria on which they are evaluated, CMOs “win record” are also, at least in part, judged on the behavior of others. The new book, Daunting to DOable: You CAN Make It Rain(D2D) by psychologist and strategic business development coach for many law firms Karen Kahn, was specifically written to create a game plan that can be easily utilized by lawyers and the professionals that support them. Employing a “paint by numbers” theme and approach, tools to organize efforts, and metrics to engage and chart activities, the D2D model has driven success for many attorneys and taken the “daunting” out of the rainmaking game. In this webinar, Karen, will outline this practical methodology and describe ways that the system can cultivate valuable, successful collaborations between biz dev professionals and lawyers.
Featured Speakers: Karen B. Kahn, Founder and Managing Partner, Threshold Advisors, LLC
*You must be a member of the CMO SIG to participate in this webinar. In order to be eligible for the CMO SIG, you must sit in a first chair role at your firm. If you are eligible and interested in participating, please join the CMO SIG.
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