Jan 23, 2013 - 11:30 AM - 12:30 PM
Everyone who has a website has probably visited their Google Analytics page. But digging deeper than the dashboard reveals a wealth of valuable information to help you stay on track with your marketing strategy. Speakers Terry M. Isner, Managing Director, Creative/Marketing and Susan Remley, Vice President, Marketing Consulting, of Jaffe PR, will present on:
-Google Analytics;
-plugin possibilities; and
-pros and cons of other platforms such as Get Clicky.
We will highlight improved functionality with the new Google Analytics beta version and how to get started using their upgrades. All of this information will be presented with the goal of using various on-line analytics to develop and achieve the firm’s business and marketing goals. We will answer the questions:
-“How do various metrics tie back to your strategic marketing plan?”
-“How can you use the statistics to further hone business and marketing strategies to increase return on investment.”
In addition, the presentation will detail real-life case studies regarding law firms that are currently and successfully monitoring and interpreting analytics and using them to develop strategy.
Special thanks to our program sponsor Sterns Printing!
Stern’s Printing and Engraving Co. is a Document Management and Information Solutions company that helps businesses make the most of their information.
http://sternsprint.com
Williams Mullen
Williams Mullen Center
200 South 10th Street
Suite 1600
Richmond, VA 23219
Phone: (804) 420-6000