Helena Lawrence, business development and marketing manager in the D.C. office of Proskauer Rose LLP, was named the 2012 LMA Capital Chapter Member of the Year.
Helena has been a member of the Communications Committee since 2010 and has written for nearly every issue of the Chapter newsletter - on important topics such as team building and coping with a law firm merger.
Helena's unique contribution to the newsletter has been her development of two-part articles, with the newsletter article itself summarizing her research and suggestions, and the second portion of the article an in-depth Web-based list of recommendations and best practices. This permits the casual reader to peruse only the initial article, while the reader with a detailed interest in the topic can go on to the "jump" portion of the piece. In every case, the articles are full of useful information for marketers' day-to-day lives and are based on Helena's interviews with Chapter leaders and others.
In addition, Helena, who has a strong background in marketing technology, has been a leader in making the Chapter's LinkedIn and Facebook pages valuable and up-to-date sources of information.
"I am trying to help create a responsive community for legal marketers," Helena says.
Helena has also made a point of attending most Chapter events in the past couple of years - and of enthusiastically recommending the Chapter and its activities to her friends and colleagues. She's always ready with a welcoming smile or with a good question for an LMA speaker or panelist.
Helena has been with Proskauer since June 2011. Before that, she was at Sutherland, Asbill & Brennan for three and a half years as a business manager and marketing project manager.
Helena holds a B.S. degree in managerial economics from the University of California, Davis, and an M.B.A. from the University of North Carolina at Chapel Hill.
By Jonathan Groner, a public relations and writing consultant in Washington, DC for the November/December 2012 Issue of the Capital Ideas Newsletter