The second annual LMA Competitive Intelligence Certificate (LMA-CIC) Program is your chance to truly distinguish yourself from your peers. Created specifically for legal marketers, and updated based on participant feedback, LMA-CIC should not be missed.
Educational goals of the certificate include:
- Defining competitive intelligence and its purpose within law firms
- Discussing ethical and legal guidelines
- Teaching collection techniques
- Learning critical analysis skills and providing tools for the analysis of competition and the competitive marketplace
- Educating legal marketers in strategy and strategy testing
This year’s event will be held September 27-28 in Cambridge Massachusetts. Learn More