1. How did you get involved in legal marketing?
I began my career as a Litigation Law Clerk in the Toronto area. After 10 years, I decided to take a sabbatical and spend some time travelling. During my travels, I took on a six-month contract in the marketing department of a law firm in Vancouver, B.C. This was my first exposure to legal marketing. I enjoyed it so much that when I returned to Toronto I accepted a position in the marketing department of a law firm.
2. What is your favourite part of your job?
I enjoy collaborating with my marketing department colleagues on new initiatives and having the opportunity to be creative in our strategy.
3. Why did you join LMA?
I joined LMA very soon after I started in this field in order to have a legal marketing resource that could help me educate myself in my new career.
4. How has membership helped you in your career at Stikeman Elliott?
As an LMA member, I have taken advantage of the various educational resources, such as the journal Strategies, the listserv, webinars and the annual conferences, which have allowed me to share ideas and best practices with my marketing colleagues in the firm.
I have also been able to create a network of fellow legal marketers from Canada and the U.S. with whom I share a valuable friendship, both professionally and personally. I look forward to getting involved with the LMA Toronto