Meet Lisa Macias
Lisa Macias
Senior Marketing Manager
, Best Best & Krieger LLP
1. How did you start working in the legal industry?
I moved to the Inland Empire and started looking for work closer to home. That’s when I happened upon the opening at Best Best & Krieger. At first the change from the food industry to the legal industry scared me, but I soon found that basic marketing principals transcend most industries.
2. What advice would you offer to someone new to the industry?
Learn as much as you can early on about the legal services the firm offers and the key players in the firm. Attorneys will be much more receptive if you can at least follow the legal jargon and if you know something about their background and focus.
3. Why did you join LMA and is it the same reason you are still a member?
I joined LMA to help educate myself on the legal industry and the marketing techniques unique to this industry. The main reasons I stay involved are the peer learning and staying on top of rapidly developing marketing trends, especially in technology.
4. What would people be most surprised to learn about you?
That a red head grew up boogie boarding and hula dancing in Hawaii.
5. What is your favorite thing to do when you are not at work?
Cooking and watching reality TV shows like American Idol and The Bachelor (guilty pleasure).