PRESIDENT’S PODIUM
Your Words Matter
By: Marguerite Downey, Director of Communications & Client Services, Adduci, Mastriani & Schaumberg LLP
It is a brave new world where the issue is not how to get your message out but rather how to get your message to standout.
Twitter Feeds. Blog Posts. Message Boards. Texts but not while driving, please. E-mail messages? LOL! How passé. Read more...
TRENDS
Legal Brand Journalism
By: Jenna O’Connor, Director of Marketing for Rosenberg Martin Greenberg, LLP
Content is king. Any legal marketer has heard this tagline (ad nauseam) in recent years. Most of us have read that creating a content marketing strategy will revitalize a tired law firm marketing campaign, but are daunted by the time, effort and cost it would take to implement such a plan. Brand journalism takes it a step further—almost arriving at the intersection between traditional journalism and advertising. Creating custom content that speaks to your current and potential clients in a way that content which was created for all audiences to read and understand wouldn’t stand up to, and leveraging social media outlets to allow your brand to directly interact with its target audience. Read more...
PROGRAM REVIEW
The Media Challenge
By: Martha Hess, Senior Business Development Manager at Bingham McCutchen
On Sept. 26th, Kathryn Holmes Johnson, Director of PR, Media and Communications at Crowell & Moring, moderated the LMA Capital Chapter’s panel discussion on “The Media Challenge: Understanding a Day in the Life of Reporters on the Legal Beat.” The three panelists, Catherine Ho, Washington Post, Casey Sullivan, Thomson Reuters, and Zoe Tillman, National Law Journal, provided attendees with honest, off-the-record responses to questions about their typical workday, their preferred communication styles and the demands of covering the business of law, among other topics. Read more...
MEMBER PROFILE
Marsha Redmon, Marsha Redmon Communications
By: Jean Katz, Client Relations Manager, Covington & Burling LLP
Marsha Redmon is a professional public speaking, communications, business development and media interview coach and workshop leader for lawyers. She began her career as a litigator and subsequently spent four years as a TV news reporter before starting her own company. I had the opportunity to talk with Marsha about her current work and how it has been impacted by her past experiences, best practices in coaching lawyers, her thoughts on law firms’ usage of video, and her advice for legal marketers who are trying to improve their own communication skills. Read more...
HOT LINKS
Brand Journalism
By: Ellen Katkin, Director of Marketing, Gilbert LLP
What is Brand Journalism? Basically, it’s the communication with target audiences that the advertising industry refers to as content marketing. It’s a large part of what we, as law firm marketers do every day—use the tools of digital publishing and social media to speak directly to our customers/clients. We publish articles and use blogging, social media, web site content, SEO and traditional media to let our target audience know who we are and what we do. Read more...
GETTING AHEAD
Producing High Quality Work
By: Helena M. Lawrence, Business Development Manager, Proskauer
As professionals, we are expected to produce high quality work that is free of mistakes. While no one is perfect and accidents do happen, producing mistake-free work is certainly a desirable goal. Adding to our challenge, our clients, who are lawyers, are trained to look for mistakes and will doubtless point them out to us. So the question is how you can create an “accident free” zone at work so you can always produce high quality work. Read more...
BIG IDEAS
Four Tips For Writing Like A Pro
By: Jonathan Groner, PR Specialist and Freelance Writer and Aileen Hinsch, Knapp Marketing
During the course of a typical work week, most legal marketers juggle a variety of writing projects – from a partner biography to a client newsletter or a press release. And while writing comes easier to some than others, one thing is for certain – it is a highly visible work product. It doesn’t matter whether writing is a formal part of your job description; you will always be judged, positively or negatively, on the basis of your writing. Read more...
BOOK REVIEW
Renegades Write The Rules: How the Digital Royalty Use Social Media to INNOVATE
By: Kristin Keen, Director of Marketing and Business Development, Watt, Tieder, Hoffar & Fitzgerald
Amy Jo Martin had been through several sports marketing jobs when she found her calling as a social media strategist. She started dabbling in social media back in 2008, much to the chagrin of her boss who found her enthusiasm for the internet’s relatively virgin waters a bit risqué. But Ms. Martin persisted. When her boss called her a “renegade” she took it to heart—and to the bank. Read more...
SPONSOR ARTICLE
Tips For Selecting Your Meeting Site
By: David Gabri, CEO of Associated Luxury Hotels International (ALHI)
Whether you are planning a large convention or a smaller meeting for your organization, one of the most important decisions to make is where to host your program. There are many factors to take into consideration in this process, including the objectives and focus of the program, the “distinctiveness considerations” to best support branding and attendee expectations, and the region(s) from which your attendees will be coming. Read more...
UPCOMING EVENTS
To see a list of upcoming events, click here.
COMINGS AND GOINGS
Shannon Stewart has left her position as business development manager at Miller & Chevalier and has become Director – Specialty Practice Groups in the D.C. office of Cushman & Wakefield, a global commercial real estate company.
Leanne Cossin has joined Proskauer as a Business Development Assistant. She is a recent graduate of the University of Florida.
SPONSOR SPOTLIGHT
Thank you to this issue’s sponsors Gittings, Hellerman Baretz and George Washington University who help make the Capital Chapter activity possible. Read more...