“Ideas in Motion”
9:00 – 9:30 am – Registration and Networking Breakfast
9:30 – 9:40 am – Welcome and Opening Remarks
- CME Chair’s Message | Marie Hsing, Senior Client Services Manager, Allen Matkins
- LMA-LA President’s Remarks | Mary Stone, Director of Business Development, Akin Gump
9:40 – 10:35 am – Business Development Strategies | Session Lead: Jillion Weisberg, Thomson Reuters
9:40 – 10:00 am – Power of the Pipe: From Novice to Rainmaking Pro with One Powerful Tool
- Craig A. Brown, Principal, LawVision
10:00 – 10:20 am – Real Examples of How to Utilize Your Firm’s Data to Direct Business Development
- Aleisha Gravit, Chief Marketing & Business Development Officer, Akin Gump
10:20 - 10:40 am - Using a Clear Branded Strategy to Bring in New Business
- Merry Neitlich, Extreme Marketing
10:40 – 11:50 am – Engaging Outside the Firm | Session Lead: Vickie Spang, Chief Marketing Officer, Sheppard, Mullin, Richter & Hampton LLP
10:40 – 11:30 am – Client Feedback: Deconstructing a Live Client Interview
- Nat Slavin, Partner and Founder, Wicker Park Group
- Dan Weintraub, General Counsel and Managing Director, Audax Group
11:30 – 11:50 am – Crisis Communication: Behind the Scenes and Lessons Learned
- Nancy G. Newman, Principal, State-of-the-Art Marketing and Business Development
11:50 – 12:10 pm – Networking Break
1:00 – 1:20 pm – Creating Seamless Brand Experiences for your Law Firm
- Jaron Rubenstein, Founder and President, Rubenstein Technology Group
1:20 – 1:40 pm – Building a Robust Strategy for Your Firm's Online Campaigns
- Stefanie Knapp, Online Marketing Manager, Allen Matkins
1:40 – 2:00 pm – How legal departments are using metrics to evaluate and measure the performance of their law firms
- Patrick Fuller, Director of Corporate Solutions, ELM Solutions Legal Analytics
2:00 – 2:20pm – Networking Break
2:20 – 3:10 pm – Legal Marketing and Your Future: Actively Planning for Success
- Jennifer Johnson Scalzi, Founder, J. Johnson Executive Search, Inc.
3:10 – 3:50 pm – Strategic Planning Requires Strategic Implementation
- Adam Severson, Chief Marketing & Business Development Officer, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
3:50 – 4:00 pm – Closing Remarks
- Jessica Lewis, Marketing Manager, Akin Gump
- Kip Guthrie, Chief Marketing Officer, Perkins Coie
4:00 – 6:00 pm – Cocktail Reception and Passport to Prizes Raffle