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The Capital Ideas Newsletter is now being hosted on the LMA website, which makes individual articles available for you to read anytime. You'll be able to navigate to all of the newsletter content from there.
PRESIDENT’S PODIUM
Give Thanks a Chance
By: Marguerite Downey, Director of Communications & Client Services, Adduci, Mastriani & Schaumberg LLP
Just as John Lennon sang in 1969, “All we are saying is give peace a chance.” I say, how about we give “thanks” a chance. Taking time to recognize the value of your clients and your co-workers is not only good manners but it is smart business. Read more...
PROGRAM REVIEW
LMA Capital Chapter Annual Half Day Program Review
By: Jean Katz, Client Relations Manager, Covington & Burling LLP
Jenna O’Connor, Director of Marketing, Rosenberg Martin Greenberg, LLP
Martha Hess, Senior Business Development Manager, Bingham McCutchen LLP
On October 23, the Capital Chapter hosted its annual half-day program at the Grand Hyatt. The program, which was moderated by ShiftCentral’s Mark Young, was divided into three sections: Your Next Level, Dollars & Sense, and It’s All About the Client. Based on the format of the popular TED Talks, each section featured three 12-minute presentations by three speakers and concluded with a short discussion between Young and the presenters and an opportunity for Q&A. Read more...
CAPITAL CHAPTER YOUR HONOR AWARDS
By: Elaine Noble, Partner and Creative Director, Noble Pursuits LLC
The Capital Chapter Your Honor Awards Ceremony was held on November 7, 2013 to recognize members that have made significant contributions to the Capital Chapter and the legal marketing industry. Attendees enjoyed drinks and hors d’oeuvres and some quality networking time before and after the ceremony. Read more...
HOT LINKS
Finding and Promoting Pro Bono Services
By: Ellen Katkin, Director of Marketing, Gilbert LLP
One of the most sincere ways a law firm can say thank you to the community and to clients, is by doing pro bono work for people or organizations who would otherwise have no access to legal services. The American Bar Association suggests that every attorney should spend at least 50 hours per year doing pro bono work, and many attorneys do much more than that. If your firm is looking for ways to increase its involvement in pro bono work, or ways to promote the charitable work it has done, here are a few resources that may help. Read more...
GETTING AHEAD
Thank You Notes
By: Helena M. Lawrence, Business Development Manager, Proskauer
Do your lawyers look for opportunities to say thank you to your clients and prospects? Sending a thank you note is always a lovely gesture – one that parents teach their children. In business we should still make a point of writing thank you notes to express gratitude; meeting business development goals includes using common courtesy and kindness. Read more...
BIG IDEAS
Getting Ahead With Gratitude
By: Aileen M. Hinsch, Knapp Marketing
With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their business, why not consider taking it a step further and expressing gratitude for the professional opportunities your clients provide? Psychology Today defines gratitude as “an emotion expressing appreciation for what one has — as opposed to, say, a consumer-oriented emphasis on what one wants or needs.” Read more...
BOOK REVIEW
Recommended Reading from Half-Day Speakers
Read more...
SPONSOR ARTICLE
The Attorney Portrait Is the Human Face of Your Company
By: Greg Lorfing, President and Owner of Gittings Photography
Today’s business environment is changing at a frenetic pace. With the rise of the digital marketplace, businesses must adapt. To do so means being aware of how those changes impact them. Read more...
UPCOMING EVENTS
To see a list of upcoming events, click here.
COMINGS AND GOINGS
Faith Brinkley has joined Venable as the Business Development Specialist for the IP Division. Faith was formerly a Marketing Coordinator for Bryan Cave.
Kara Kane joined Steptoe & Johnson LLP as the Senior Business Development Coordinator - Intellectual Property and Telecom, Internet & Media. Kara formerly was a Client & Practice Development Specialist at Sutherland.
Ashley Morris joined Gibson, Dunn & Crutcher as the Public Relations & Communications Coordinator. Ashley formerly was an Account Associate for CRC Public Relations.
Carrie Saracini has joined Sterne, Kessler, Goldstein & Fox as a Marketing Assistant. She is a recent graduate of Rhodes College in Memphis, Tennessee.
SPONSOR SPOTLIGHT
Thank you to this period’s sponsors Ad Answer, ALHI, Colonial Williamsburg, Gittings, Hellerman Baretz, Herrmann Advertising, George Washington University, J. Johnson Executive Search, Leadership Directories, Living Social’s 918 F Street, Noble Pursuits, Saturno Design and Soundpath Legal who help make the Capital Chapter activity possible. Read more...
GET CONNECTED
Do you tweet? If you answered "Yes!" then start following the Capital Chapter on Twitter. You can use the hashtags #LMADC or #LMAMKT when tweeting from monthly Chapter events, too.
You can also "Like" the Capital Chapter on Facebook and engage with other members by joining our LinkedIn group. Be sure to visit our website, too, for additional information on Chapter news, events, job opportunities and many other resources which will be of benefit to you.
COMMUNICATIONS COMMITTEE
CAPITAL CHAPTER WEBSITE
CAPITAL CHAPTER BOARD OF DIRECTORS
LMA INTERNATIONAL WEBSITE
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