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The Art and Science of Being Useful to In-House Counsel

By Adam Stock posted 10-16-2015 05:17

  

OMG. We've come a long way!

Our conference has had an in-house counsel panel for years. Our panelists have varied from luddites ("My idea of technology is PowerPoint") to technophiles who fully embrace tech and make sure their attorneys use it well ("My attorneys need to be good at it or I'll ding their bills." Casey Flaherty of Kia Motos). Never, though, have we had a panelist that fully embraces social media. She has has posted an article to LinkedIn with her views ahead of her talk! (Olga V. Mack of Clearslide. @olgavmack.)

Here's an attorney that legal marketers would all love to work with! Here's her post!

.... many legal vendors have been sending me alerts about Safe Harbor invalidation and ways to mitigate its impact.

Like most lawyers, I read virtually everything that somehow crosses my desk or any of my devices. After all, the written word to a lawyer is like free food to a college student – I just can’t get enough of it even when it is poor quality. After reading multiple alerts and attending numerous webinars about Safe Harbor invalidation, I realized that my voracious readership must have landed my email address on every legal provider’s distribution list. Flooded with information, I took the opportunity to compare the quality of alerts so I can prioritize certain sources in the future. 

Legal providers often ask me what they can do to get attention of the in-house departments and how they may be more useful to in-house counsel. Although I am not going to reveal my rankings (that would be cruel and unfortunate!), here is a list of what I found helpful:

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