Influencing the Client Experience
Wednesday, October 28th
8:00am - 12:00pm
WHAT TO EXPECT:
- Direct feedback from in-house counsel on what law firms are doing right and where they can do better
- TED talks on how firms are creatively responding to the marketplace and partnering with their clients
- Breakout sessions with your peers to develop action items stemming from the TED talks - take them back to your firms and reenergize yourself and your colleagues
THE DETAILS:
SCENE SETTING: Having conducted more than 1,350 in-house counsel interviews since 2007, the Wicker Park Group has seen major themes develop during those feedback sessions. Wicker Park routinely hears corporate clients flag issues surrounding Communication, Complacency, Credit, Adding Value, Succession Planning, Billing and Budgets, Managing Expectations, and Responsiveness.
This program will examine those pressure points and provide takeaways on how we as legal marketers can work to address them. Tara Weintritt, Partner, Wicker Park Group, will share her firm’s findings.
TED TALKS: Experts on the cutting edge of client service, client experience, and innovation will share their ideas on how to partner with, lead the charge, and be responsive to client needs. Through six fast-paced and engaging talks and based on the themes discussed previously, you will hear from thought leaders, both in and outside of law firms, who are enhancing and evolving the client relationship.
- Adding Value – Creating a Culture of Strategic Business Intelligence: Gina Lynch, Director of Knowledge Management and Business Intelligence, Paul, Weiss, Rifkind, Wharton & Garrison LLP
- Affinity Group Initiatives – Developing Client Relationships Through Affinity Groups: Dawn Afanador, Chief Marketing Officer, Gibbons P.C.
- Billing and Budgets – Doing Your Homework: Strengthening and Growing Client Relationships Through Better Scoping, Budgeting and Risk Assessment: Melissa Prince, Attorney & Legal Project Management Program Manager, Ballard Spahr LLP
- Communication and Managing Expectations – Exceed Their Expectations Every Time: How to Communicate with Clients in Good Times and Bad: Mary Panetta, Business Director, Blank Rome LLP
- Complacency and Responsiveness – Using Innovation to Motivate and Empower Attorneys and Connect with Clients: Jennifer Castleberry, Director of Marketing and Business Development, Davis Wright Tremaine LLP
- Credit and Succession Planning – Creating Strong Client and Industry Teams for the Long Term: Tara Derby, Senior Client Relationship Manager, Reed Smith LLP
COLLABORATION: We are at our best when we share ideas and brain storm outside of our normal environment. The last part of the half-day will be dedicated to developing applicable action items in small groups. These fun and engaging breakout sessions will be facilitated by the TED-talk speakers and shared with all attendees.
TO REGISTER:
In order to facilitate the collaboration portion of our program, please select your top three choices (1, 2, 3) from the breakout session themes that you would like to attend. We will do our best to accommodate your first choice, but sessions will be filled on a first-come, first-served basis.
Location:
Sidley Austin
1501 K St., N.W.
Washington, DC 20005
Members
Registration fee through October 21st: $55
Registration on or following October 22nd: $90
Non-Members
Registration fee through October 21st: $90
Registration on or following October 22nd: $120
Click here to register!
Thank you to our generous sponsors!
Important Notice:
The new LMA event management tool requires logging into your
www.legalmarketing.org account to receive member pricing. Just click the registration link below, select "Register Using your Member Account," and follow the login prompts.
If you do not remember your username or password when at the login screen, select "Username and/or Password Help," enter the email account associated with your LMA membership, and follow the prompts. Non-members may also create guest logins.
If you have any registration issues, please feel free to contact LMA Capital Chapter Secretary Samantha McKenna at samantha.mckenna@on24.com.
Cancellation Policy:
Unfortunately, we cannot accept credit cards at the door. Any cancellations made by Wednesday, October 21st will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
Interested in attending other upcoming LMA Capital Chapter events?
Click here to view the schedule.
Thank You!
LMA Capital Chapter
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