Social & Digital Media - LMA Annual Conference Recap
Sponsored by the Social Media SIG
Tuesday, May 12, 2015
1:00 p.m. - 2:00 p.m. CST
Did you miss out on #LMA15 or have a conflict during one of the social or digital marketing sessions? Have no fear - the Social Media SIG is here to help you with our latest webinar! Join us for a recap with some of our esteemed speakers fresh from the conference!
In this month’s webinar, speakers from four of the Annual Conference's Social and Digital Marketing sessions will share their highlights and takeaways. We only have an hour, but you'll get a taste of:
- "Write at the Speed of Now: Power Writing for Law Firm Communicators" - Reacquaint yourself with ways to hone words to capture today's easily distracted audiences in this fast-paced digital world, so that you can get noticed in a sea of content overload.
- "The Technology Horizon: Technologies to Keep Your Marketing Relevant" - Examine the implications of the pace of technological change, identify the technology trends, and explore the tools that will make us successful.
- "Content Strategy is the New Kale" - Learn how content strategy can help to achieve a firm's business goals, using a fictional law firm to illustrate how content strategy works when it starts with and supports firm strategy.
- "Creating Natively Digital Brand Experiences" - Using examples from inside and outside the legal industry, learn more about how to extend your brand into the interactive world.
Featured Speakers:
- John M. Byrne, President, Glencoe Media Group
- Nate Denton, Managing Director Creative Services, One North Interactive
- Deborah McMurray, Chief Executive Officer and Strategy Architect, Content Pilot, LLC
- Kalev Peekna, Managing Director Strategy, One North Interactive
- Norm Rubenstein, Partner, Zeughauser Group LLC
- Elonide C. Semmes, President, Right Hat LLC
- Adam Stock, Chief Marketing and Client Services Officer, Allen Matkins
- Lindsay Griffiths, Director of Global Relationship Management, International Lawyers Network (Moderator)
Register for this Webinar
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