Title: Chief Marketing Officer
Firm: Roetzel & Andress
Education: Bachelor of Science – Magazine Journalism and French, Kent State University
Where did you grow up? I was born in Rhode Island but grew up in Ohio.
What was your first job? My first job ever was as a library assistant during my first two years in college. My first “real” job was as an assistant book editor at CRC Press in Boca Raton, Florida.
What would you be doing if you weren't in your current job? Reading and critiquing books for a living – or setting up a “travel on a budget” magazine (with unlimited funds of course!)
What is currently on your iPod? Aqua, Madonna, The Civil Wars, Lana Del Rey, Snow Patrol, Emmylou Harris, Mozart, Beth Orton, Carla Bruni, Silversun Pickups, Eddie Vedder, Lucinda Williams, Moby, Adele
Where is your favorite place to go to relax? My back porch; any beach in southeast Florida; the local library
What is your favorite TV show? Favorite movie? Favorite TV right now would have to be “Game of Thrones.” I also am mad about “Mad Men” and “Downtown Abby.” My favorite movie is “All the President’s Men.”
What is your favorite cuisine? Good, hole-in-the-wall Mexican OR Jeni’s Ice Cream any flavor.
What is the first thing you read in the morning? My Blackberry, then the local news
How did you get into legal marketing? In May 2001, I moved to Richmond, Virginia, and literally answered an ad in the paper for a “business development administrator” for a local law firm (Hunton & Williams). My background in publishing and professional services marketing impressed them enough to hire me. I’ve been in legal marketing ever since.
What is the best thing about your job? It can be very unpredictable...but always predictable, depending on the situation!
What advice would you offer a new entrant to the world of legal marketing? Spend time getting to know the partners at your firm, and find one who can be a support system and a sounding board. Marketing folks don’t always remember to see the “big attorney picture” and, likewise, attorneys don’t always take time to understand the “marketing world.”