Date: Wednesday, June 29, 2016
Time: 12 noon
Location: Morris, Nichols, Arsht & Tunnell LLP | 1201 N. Market Street, 16th Floor | Wilmington, DE 19801
Please check in at the Security Desk in building lobby then proceed to the 16th floor.
Lunch will be served.
Cost of program: Free for LMA members | $25 for non-members
CLICK HERE TO REGISTER
Program Description:
This presentation will include an overview of industry-wide financial trends and statistics that drive the need for updated marketing and business development strategies and some overall benchmarks for law firm marketing operations, such as budgets and staffing. It will also include an overview of major trends in the marketing and business development strategies being used in large law firms throughout the country, such as branding, advertising, business/competitive intelligence, communications and PR, content marketing, social media, marketing technology and other tactics.
Speaker Bio;
Marci Krufka Taylor is strategy consultant for professional services firms, corporate law departments and high growth companies. She advises clients on strategy, marketing and management issues, client relations programs and professional development. Marci also provides leadership, marketing and business development coaching to lawyers and executives and conducts mindfulness training programs for lawyers and legal organizations.
Most recently, Marci served as the Director, Marketing Operations for an AmLaw100 firm. Prior to that she served as Executive Director for a mid-sized regional law firm, where she managed operations functions, including firm management, marketing, finance, human resources and information technology. She also served as a principal at Altman Weil, Inc. and provided strategy, management and marketing consulting services to law firms and law departments throughout the country. In her free time, Marci enjoys volunteer work and serves on the Board of Directors and as the Chair of the Strategic Planning Committee for LiveConnections, a Philadelphia-based non-profit whose mission is to inspire learning and build community through collaborative music-making.
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