Social Media: Best Practices for Your Lawyers, Your Firm and YOU
Marketing professionals are constantly being asked to help lawyers connect with current and potential clients. In today’s increasingly digital, connected world, business professionals turn to social media to communicate with their peers and trusted advisors to solve business problems. Most lawyers and the law firms they work for have been slow to participate in this new medium for developing and sustaining relationships. The perils, dangers and unknowns lead many to choose not to participate. However, the conversations on social media are occurring whether they choose to participate or not. Clients are talking to someone on social media—even if that is not you.
Join us for a discussion with our panel of social media experts on a practical way to effectively train your lawyers how to use social media, how to build your firm’s presence as well as how to develop your own personal brand.
The topics we discuss will include:
• How to build a profile that is sure to be noticed
• Who to connect with and build a network
• Sharing meaningful content and becoming a “micro-media” enterprise
• Using free or law cost tools to maximize your social media tactics and strategy