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Didn't make this year's LMA Conference? We've got you covered!

LMA Vancouver is delighted to give our members the opportunity to stay up to date - free of charge - with thought leadership on legal marketing trends through our 'Midday Marketing' lunch seminar series, featuring video recordings of actual sessions from the 2016 LMA Annual Conference.

Join us on Wednesday, July 27 for the second seminar in the series, which will provide valuable insights into big picture business strategy and be of interest and benefit to senior and junior marketers alike.

Title: "Business of Law"

Summary: Today's law firm senior management is targeting the macro strategy of expanding the revenue portfolio, and the micro strategy of extracting profitability from existing clients. In this environment, firms face twin challenges: ensuring long-term sustainable growth while continuing to create additional profits in the short term. Understanding the underlying frameworks and helping realize these dual directives is critical for the modern law firm marketing and business development professional.

In this session, we will discuss these concepts and the role that marketing can play:

• Macro strategies of revenue-enhancing mechanisms along the risk-return continuum
• Pros, cons and financial impacts of selected strategies
• Maximizing returns while minimizing long-term risk
• Micro strategies of creating additional profits from the current revenue portfolio
• Levers of profitability, such as expectations setting, pricing, matter management, client disbursements and inventory control
• Maximizing profitability through effective management of profitability levers

Spaces are limited, so book early to avoid disappointment! We look forward to seeing you there!

NOTE: this is a 'brown bag' lunch seminar - participants should bring their own lunch.

Not an LMA member?

Not a problem! Non-members can also attend for a fee of $25 per session.

REGISTER NOW