On March 11th, Adam Stock, Chief Marketing & Client Services Officer at Allen Matkins presented “The Technology Horizon: Essential Technologies for Law Firm Marketers” to the Legal Marketing Association Capital Chapter. This program examined the ever-evolving role technology plays in legal marketing — from trends to follow to engaging customers across digital devices.
Major technology shifts are crucial to the future of legal marketing. Beyond content marketing and social media, which most firms are already practicing, legal marketers need to consider the larger picture of how these technologies allow firms to engage with key targets while utilizing resources to integrate efforts. Legal marketers need to move from the historically shy, slow-moving mindset regarding technology to implementing technologies immediately that will allow them to thrive and prosper. And, Stock offered a number of suggested technologies in his slide deck. With the rise of cloud computing, technology costs have decreased while programs become more user-friendly and agile. To learn more about the future of technology in law firms and view the presentation slides, click here.
The key takeaways from the program were:
- Legal marketing, sales, service and the practice of law are being affected by new technologies.
- Marketers need to have a high level of technical literacy to stay relevant.
- Marketers need to organize technology to optimize marketing efforts.
By Whitney Krebs, Senior Business Development Coordinator at Epstein Becker & Green, P.C., for the March/April 2015 issue of the Capital Ideas Newsletter.