President’s Letter
The turn of a new year is the perfect time to reflect on milestones from the past twelve months and set goals for the road ahead. The LMA New England Chapter saw an unprecedented year in 2014, with a record-breaking growth in membership and the launch of numerous initiatives focused on the future leaders of our Chapter. Your 2015 board and committee leaders are excited to continue this momentum in the year ahead. We also plan to bring our members a variety of new offerings, including community service group activities, partnerships with other professional service associations and new member socials. Be sure to follow LMANE on social media for the latest chapter news and event details.
I hope everyone stayed safe and warm during the recent blizzard in New England. While the historic snowstorm meant having to postpone our first LMANE program of 2015, we are excited to announce a new date has been set for Christine Dunn’s presentation. The former Boston Bureau Chief for Bloomberg News will join us on March 12th to discuss creating an executive newsroom. In the meantime, we hope to see everyone on February 24th as LMA Past-President and Hall of Fame Inductee, Silvia Coulter, presents an important report on the state of the legal industry and how law firms can evolve to confront the challenges ahead.
Coming this March, LMANE will continue the tradition of showcasing the top legal marketing projects across New England at our annual Your Honor Awards reception. This year we are proud to welcome LMA President, Adam Severson, as our very special guest and YHA emcee. And, don’t forget, the last day to submit your award-winning projects is Wednesday, February 18th. This is a unique opportunity to be recognized among our Association’s “best of the best” across New England.
As you can see, LMANE is running full steam ahead in 2015 and we are glad to have you along for the ride. I look forward to connecting at one of our many upcoming events. In the meantime, ‘Do Your Job’ this weekend…go Pats!
Cheers,
Shelley
2015 LMANE Chapter President
Your Honor Awards – Call for Entries!
Take advantage of the opportunity to showcase your firm’s marketing prowess by submitting a project to this year’s Your Honor Awards program. We’re looking to honor the best and the brightest in New England at our annual awards ceremony.
Don’t miss this occasion to show your firm what your marketing team is made of! Click here to download the entry and submission form. Deadline for submitting: February 18, 2015. Questions? Contact YHA Chair, Jennifer Scalzi.
This year’s reception, Celebrating Professional Achievements in 2014, will be Emceed by LMA International President, Adam Severson, and sponsored by Boston Interactive.
March 25, 2015 | 6:00-8:00 p.m.
Wilmer Hale | 60 State Street | Boston, MA
February Lunch Program: Legal Industry Trends: A Data-Driven Dive on Legal Marketing and Business Development across the Industry
February 24, 2015 | 12:00-1:30 p.m.
Sullivan & Worcester LLP | One Post Office Square | Boston, MA
As presented at the 22nd Annual Marketing Partner Forum 2015, Silvia Coulter, Principal with LawVision Group brings to the LMA NE a timely review of the state of the legal industry and how law firm marketing and business development departments are evolving to confront the ongoing challenges. Highlights will include:
- BD/Marketing—converging or diverging roads?
- The gap between top strategic goals and how we spend our time
- FTE: marketing: BD ratios
- To measure ROI or not…
Check our web site for registration details.
Holiday Party
Despite a torrential downpour with run-away umbrellas rolling through the financial district like tumbleweeds, we had a wonderful turnout for our annual holiday party. Thank you to our sponsor Thomson Reuters.
Special Interest Groups (SIGs) News
Future Leaders SIG Starts 2015 with Career Development Session
February 9, 2015 | 12:00–1:30 p.m.
Foley Hoag LLP | 155 Seaport Blvd, Seaport World Trade Center West | Boston, MA
The Future Leaders SIG will meet for the first time in 2015 with special guest and accomplished recruiter, Jennifer Johnson Scalzi, speaking to the group about career development. This interactive session will provide insights on what market changes and trends could mean to your future, how to thrive in your current role and take it to the next level, your personal brand, and how to achieve your own successful and unique career. Join Jenn, along with new Future Leader SIG chairs Chris Newman and Kate Boucher, for this dynamic, members-only program that could alter your career path today! For more information or to register for this brown-bag lunch program, contact Chris Newman.
Small Firm SIG Update
The Small Firm SIG held their first 2015 in mid-January- welcoming Stewart Hirsch and his insights on being a Trusted Advisor. Continue to look for more information regarding upcoming programs. The Small Firm SIG is open to in-house professionals at firms with fewer than 100 lawyers. For more information, contact Katherine Scobbo or Willie Sleight.
Happy New Year from the Digital Marketing & Social Media SIG!
We wanted to introduce ourselves, and also tell you how you can get in touch with us if you are interested in learning more about the SIG. We have excellent lunches and webinars planned for 2015, and we hope to see you there!
The Digital Marketing & Social Media SIG is a resource for LMA members interested in using digital marketing and social media to enhance marketing and business development efforts. By sharing best practices, exchanging ideas and providing access to professional development, we help our LMA New England members drive change through the use of technology. The SIG is open to all LMA New England Chapter members. To join the Digital Marketing & Social Media SIG, or to suggest topics for the group to cover in the coming year, contact Kati Enscoe or Kerry Pillion. You can also join our LinkedIn Group to keep up with hot topics, poll the group, and access resources.
LMA Awards the 2015 Future Leaders Fellows
The Legal Marketing Association New England Chapter (LMA NE) selected DLA Piper Marketing Coordinator Teresa McCahill and Mirick O’Connell Marketing Coordinator Kathryn Gamble for its 2015 Future Leaders Fellowship Program. McCahill and Gamble were selected from a pool of nominees, who demonstrated a passion to pursue a career in or related to law firm marketing, and who were eager to engage with peers in the legal community. As 2015 fellows, McCahill and Gamble will each receive a free one-year individual membership to LMA International and the New England Chapter. They will participate on LMA Chapter Committees and regularly attend Future Leaders Special Interest Group (SIG) brown bag lunches, which are open to all LMA members.
LMA NE’s President Shelley Swanson said, "We are delighted to have Teresa and Kathryn as our 2015 Future Leaders Fellows. As program participants, they will gain valuable insight and ideas, hone their leadership skills and forge relationships that will provide sustaining enrichment throughout their career. We look forward to collaborating with these emerging leaders. "
The LMA NE’s Future Leaders Fellowship Program is designed to identify and recruit upandcoming leaders of the organization. Fellows receive full access to the networking, educational and professional development benefits of LMA.
Teresa McCahill
Marketing Coordinator
DLA Piper
Kathryn Gamble
Marketing Coordinator
Mirick O'Connell
Partner with the Chapter Today - Annual Sponsorships Available!
LMANE is excited to offer new annual sponsorship packages that provide significant value for our supporters and more opportunities to be featured at our networking and educational events. The various packages offer different levels of participation and ways to reach the chapter's members. Annual sponsors will also have the potential to receive price breaks with future partnership opportunities, including the regional conference. If you are interested in exploring how your company can work more closely with our chapter, please contact Chris Newman today or check out the different packages on the chapter website.
Learn More About Kati Enscoe and Steve Burke from the Latest Member Spotlights
In this issue’s Member Spotlights, we feature Kati Enscoe, Co-Chair of our Digital Marketing and Social Media SIG, and Steve Burke, former LMA New England Board Member. Guess who’s a grand parent!
Kati A. Enscoe
Communications Manager
Fish & Richardson
Steve Burke
Associate Director of Business Development
Proskauer Rose, LLP
Warm Welcome to Our Newest LMA New England Members
Please extend a warm welcome to the members who have joined LMA New England Chapter in 2015. Thanks to your support, our chapter wrapped up 2014 with a record number of 250 members!
- Alisha Leavitt- Client Development Strategist from Preti Flaherty Beliveau & Pachios, LLP in Portland, ME
- Jason Makin- Senior Corporate Sales Manager from the Boston Business Journal
- Jessica Mambro- Practice Development Coordinator from Nutter McClennen & Fish, LLP
- Jennifer Nash- Manager of Business Development- Real Estate Capital Markets (RECM) from Goodwin Proctor
- Suzanne Pierce- Client Development Coordinator from Preti Flaherty Beliveau & Pachios, LLP in Portland, ME
- Joanne Schnare- Executive Director from Kopelman & Paige, PC
Remember that if you leave your job, your former firm/company is able to transfer your membership to another individual for a nominal fee while you also maintain your membership through the end of 2015 at no additional cost to you. Rules differ for memberships contracted as a group.
New England Promotions and Moves
Congratulations to members who have recently taken on new positions!
William Sleight IV is now Director of Marketing & Communications at Hirsch Roberts Weinstein LLP.
Cassie Bent is now Senior Business Development Specialist at Mintz Levin
Have a promotion, move or news to report? Let Caroline Von Flatern or Katherine Scobbo know to be featured in next month’s newsletter.
Membership Renewal Reminder
Time to join or renew! When you become an LMA member, you can take advantage of the many benefits that come with membership -- access to the best information, services for professional development and enriching personal relationships, discounts and more. There is additional information about membership benefits here. January is the best time for firms looking to take advantage of group membership rates, click here to learn more.
For questions about membership or to learn more about ways you can get involved with LMA New England, please contact Caroline Von Flatern or Katherine Scobbo, Membership Committee Chairs
Looking for New Professional Opportunities – Explore the Latest Job Bank Highlights
Many new job postings have been added over the past couple of months! Visit the job bank to see all current openings.
Director of Client Development - Morse, Barnes-Brown & Pendleton, PC (Waltham)
Business Development Specialist - Mintz Levin (Boston)
Marketing & Communications Coordinator - Goulston & Storrs (Boston)
Contact Database Specialist - Nutter McClennen & Fish LLP (Boston)
Director of Marketing - Executive Search Firm (Boston)
Make a Difference – Volunteer Today!
If you are interested in getting more involved with LMA New England, we have plenty of opportunities for volunteers to actively contribute to the chapter on all levels. Contact Shelley Swanson or Jen Jones to discuss how we can get you involved today!
Please send any contributions for the LMA New England Chapter newsletter to Jen Jones at ALM Media.
Legal Marketing Association New England Chapter
One International Place, Boston MA 02110
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