Join Us for the 2018 LMA Northeast Conference on October 25-26

By April Colby posted 10-11-2018 05:46

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Dear LMA Northeasters:

On behalf of the 2018 LMA Northeast Conference committee, we’re excited for you to join us in Boston October 25-26 for two days of educational and stimulating programming, as well as a multitude of networking opportunities. This year, we’re “Looking Outside Legal” for new insights and different ways to approach legal marketing while fostering community and inclusivity across our region.

Here is what you can expect:

Why Things Catch On. Our keynote speaker, Wharton School of the University of Pennsylvania professor Jonah Berger, the New York Times and Wall Street Journal best-selling author of Contagious: Why Things Catch On, will reveal how six basic principles drive thing to become popular. Do you wonder why certain stories get shared, brands get more word of mouth, or videos go viral? Learn the secret science and how to leverage these ideas to craft contagious content.
Craft Your Story. Learn to narrate your own story during our Friday luncheon with Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM CHQ Communications. Use social media as a conversation channel to stand out and rise above the nose of social and digital networks.

Prepare for the Pre-Cons. The Thursday pre-conference, which is new to the conference in 2018, has three distinct tracks – Communications, Future Leaders and Business Development – to appeal to a broad constituency of new legal marketers, PR professionals, CMOs and professionals at mid-size firms.

The 2018 LMA Northeast Conference is a unique opportunity to engage with subject-matter experts, share ideas and explore trends, and reunite with friends and colleagues! Learn more and register.

April Colby & Claire Thompson

2018 LMA Northeast Conference Co-Chairs

Sponsor Spotlight

		Signature Sponsor: Introhive is a platform designed to help law firms grow and strengthen business relationships, automate CRM busywork to fuel adoption and empower attorneys with client insights to identify new opportunities for warm introductions, cross-selling or up-selling opportunities.
		Opening Reception Sponsor: InterAction is the leading solution for Customer Relationship Management (CRM) for law and professional services firms. For more than two decades, InterAction has helped firms of all sizes drive business relationships, accelerate firm growth and increase revenue.
		Closing Reception Sponsor: Intapp provides software and services that enable professional services and capital markets firms to thrive in an increasingly competitive marketplace, enhancing their ability to win more business, operate efficiently, manage risk, and drive project and client success. We offer a professional services platform – purpose-built for this industry – spanning the entire client lifecycle, with solutions for client development, business acceptance and client delivery.
		Wifi Sponsor: Lex Machina provides Legal Analytics® to law firms, enabling them land clients, expand business with existing clients, price and structure projects, craft successful strategies and win cases.
		Exhibit Sponsor: IntraWorlds helps increase your firm’s reach by activating your alumni base through our leading alumni management software. Law firms from around the world use our software to increase their engagement with alumni, increasing business development opportunities. Clients have shared that alumni contribute 15% of all new business directly and 35% indirectly.