Program Title: What Does It Mean To Be A Brand In 2014?
Date: 10/16/2014
Time: 12:00 - 1:30 p.m. Cost (Members): Complimentary (Non members): $25
Location:
Flaster/Greenberg PC
4 Penn Center
1600 JFK Blvd, 2nd Floor
Philadelphia, PA 19103
Sponsored by: Law Journal TV & Jaffe PR
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Program Information:
For legal marketers, much has changed but much remains the same. Professional services is an industry premised on customer service – deliver quality service and business will grow. But in the legal profession, the explosion of digital media has meant attorneys can grow their own visibility and brand recognition without limit. What are the implications for the firm’s brand? What protocols are necessary to align the interest of partners or offices with the firm’s overall brand mission and message? And how can marketing professionals calibrate marketing plans to ensure a rising tide lifts all boats?
This provocative and informative program will delve into the following subject matter areas to convey how marketing heads of law firms can:
- Develop plans that ensure continuity of message
- Establish benchmarks for brand awareness
- Evaluate risks and rewards of ‘self-publishing’
- Harness the movement towards personal brands
- Determine which social platforms are most effective for attorneys
- Address compliance issues with the use of digital media
- Utilize media to get the firm’s message out and strengthen the brand
- Make media appearances count
Speakers:
Tony DeFazio, Senior Vice President of Public Relations, DDCworks
Tony DeFazio is the Senior Vice President of Public Relations at DDCworks, a leading integrated branding and marketing communications agency, where he is responsible for directing the agency’s public relations department. DeFazio specializes in strategizing and counseling clients large and small on media and public relations strategies that position brands in the marketplace.
Jeff Bergren, Director of Business Development, Law Catalyst
Jeff Bergren is the Director of Business Development with the legal media and marketing firm Law Catalyst, leading the marketing and business strategies for the corporation. Jeff previously worked at Vandeventer Black LLP, a national business law firm with five offices in the U.S. from California to Virginia and more than 35 practice areas, overseeing the business development, marketing and public relations efforts for the firm. He serves on the Marketing Advisory Board for Super Lawyers.
Valerie Jones, VP, Law Catalyst
Valerie Jones brings both academic and corporate experience to legal media and marketing. She served as full-time faculty in communication studies for six years at Virginia Tech where she launched the university television station before going into the healthcare industry as a Corporate Marketing Director. As Vice President at Law Catalyst Legal Media & Marketing, she leads the creative and media production team. She continues to serve as Senior Consulting Producer for the television program "The American Law Journal" produced live and taped in-studio and on-location airing Monday nights on Philadelphia CNN-news affiliate WFMZ-TV.