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As anyone who has worked in legal marketing knows, there is a lot that’s broken about the process of responding to RFPs. Peter Darling, a legal marketer and consultant from San Francisco, has prepared winning responses to RFPs from everyone from Shell Oil and Whirlpool to the governments of Singpore, Korea and Ireland. In his presentation, he’ll introduce a very new, very different way of thinking about and preparing RFP responses – one that actually works.

Topics include:
•  How RFP programs really operate
•  Managing the attorneys you work with
•  Whether to respond to an RFP at all
•  Who really wins RFP competitions – and why
•  The importance of design and images
•  The use of win themes
•  Preparing a client-centric proposal
•  Incorporating strategy into your presentation

The goal of an RFP response, of course, is to win the business. Peter’s presentation shows you how.

Cost
Member: $30
Non-Member: $45
Students: $20
Careers In Transition: $20

Location
Sullivan's Steakhouse, 1745 Wazee Street, Downtown Denver

Payment may be made at the event or sent to Allie Trap, Bryan Cave HRO, 1700 Lincoln Street, Suite 4100, Denver, CO 80203.

Online registration closes at Noon on Friday, October 5th. We cannot guarantee the ability to accommodate walk-ins, so please register by the deadline date.

Cancellation Policy
Reservations not cancelled by Noon on Friday, October 5th, will be billed for the entire registration fee. To cancel your registration, please contact Allie Trapp at 303.866.0653 or allie.trapp@bryancave.com.

Biography – Peter Darling
Peter Darling is a Silicon Valley business development consultant, entrepreneur and executive, specializing in working with technology and professional services firms. He has consulted with dozens of companies in the United States, Singapore, Korea, Japan, the Czech Republic, France, India, the Netherlands and elsewhere.

Peter has over twenty years of experience in all facets of marketing, strategy and business development. He began his career as an advertising copywriter under the legendary Peter Arnell at Arnell/Bickford Associates. At A/B, Peter worked on numerous high-profile accounts, including Donna Karan, DKNY, Lifetime Television, and others. While working at A/B, Peter also took first place in the prestigious J. Walter Thompson copywriting competition, and studied at the School of Visual Arts in New York. Following A/B, Peter attended the Law School of the University of Pennsylvania. At Penn, Peter was an editor of the Journal of International Business Law, and also studied strategy, marketing and statistics at the Wharton School. He received his J.D. in 1993, and was a practicing attorney in Philadelphia for four years, specializing in commercial litigation.

In 1997, Peter helped found Flycast Communications, one of the world’s first online advertising networks. Flycast grew to over 350 employees, was successfully taken public, and was ultimately sold to CMGI in a transaction valued at $750 million. At Flycast, and CMGI, Peter specialized in business development and strategic services.

Peter launched his consulting practice in 2002, focusing on business development consulting for professional-services firms. In that role, he has worked with dozens of law, consulting and advertising firms all over the country, advising them on marketing, sales and business development, strategy and communications.

Peter expanded internationally, and joined the US Market Access Center in 2010 as a member of the US MAC’s management team. As Senior Vice-President, in addition to his management role he is responsible for the firm’s Asian clientele, and business development.

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