Blogs

Name: Greg Sutphin
Company: GetLegal
Title: Internet Marketing Consultant
Email: greg.sutphin@getlegal.com

1. How did you get into legal marketing? 
   While working at Westlaw in 1999, I became intrigued at what one of their divisions was attempting to do with law firms in the area of Internet marketing.  I started to read and learn all I could about the Internet as it related to law firms. The team I led at Westlaw was involved in a pilot or beta versions of products and services.  We excelled in that arena and I was asked to lead a team for PA, NJ, NY, and DE for what later became a region and separate division of West, FindLaw.
2. Describe one of your best experiences in legal marketing?
   Simply put, my best experiences in legal marketing are when I get unsolicited feedback from my clients that they have retained paying clients as a result of me and my team’s hard work where their return on investment has exceeded their initial investment…and then some.  Seriously, this excites me!  When this happens, I feel that I have contributed to their practice beyond any contractual or business agreement. 
3. What is one of your greatest challenges when it comes to legal marketing? 
   One of my greatest challenges in legal marketing is setting and re-affirming realistic expectations of Internet marketing campaigns with attorneys who truly have no clue that they have no clue…and care not.
4. Do you have any words of wisdom to those who are new to the field?
   Be teachable, reachable, ethical, and set goals outside the job and make them a priority.  Hug your family members and/or those very near and dear to you every day. 
5. What is one thing that most people don’t know about you? 
   In 6^th grade, I won “The Homemaking Award”.  I was not aware that I would be receiving it at the time or in front of the whole school in the auditorium during our annual award ceremony!  You see, I was actively involved in just about every sport possible back then, so you can only imagine the ridicule I received from the other boys!  “Bake me some cookies, Greg!”  “Fix the hole in my pants!”  I still cook and sew (if I must) to this day…and proud of it!