President’s Letter
Fall is one of the best (and busiest) times of the year. We come to work after Labor Day with a renewed energy and an already full agenda. It's no wonder we are hooked on pumpkin spiced lattes to keep up! In this issue of the Nor'Easter, we take a quick look back and an exciting look ahead at our LMANE happenings.
Thank you to everyone who attended the 2nd Annual Future Leader's Boot Camp in July. Once again, we had a sold-out room packed with many fresh faces. The LMANE Board of Directors presented on a range of new topics and we ended the day with some friendly Family Feud competition and a networking reception with former LMANE Presidents. After the Boot Camp, we headed to Morton's for a gorgeous evening at the annual Summer Social, hosted by J. Johnson Executive Search.
This fall, mark your calendars for two hallmark events. We are thrilled to be hosting a lunch program on October 27th at Suffolk University. The Dean of Suffolk Law School, Andrew Perlman, will present on "Using Technology Competence to Strengthen Client Service." Dean Perlman is a founding director of Suffolk Law School's Institute on Law Practice Technology and Innovation and is a nationally recognized voice on the future of legal education and law practice. He will discuss how law firms can leverage technology to more effectively meet client needs and strengthen a firm's approach to client service.
Also this fall, we will be hosting our annual LMA New England Regional Conference on November 12-13th. The event begins Thursday evening with an executive-level discussion on managing crisis communications, followed by a keynote address on Friday by Adam Grossman, Senior Vice President of Brand Development & Marketing for the Boston Red Sox. If you have not yet registered for the conference, act fast. The early bird rate expires on October 13th. Need more convincing? Click here to watch this year's conference promo video. What's your wow factor?
I hope to see you soon. In the meantime, keep powering through with those pumpkin spiced lattes.
Cheers!
Shelley Swanson
2015 LMANE Chapter President
New Members Elected to Our Board
Congratulations to the members recently elected to our 2016 Board of Directors:
- President-Elect – Jenna MacNeill,Greenberg Traurig LLP
- Vice President – Savannah Rose, WilmerHale
- Chief Financial Officer-Elect – Jahna Barbar, Sherin & Lodgen LLP
- Chief Information and Technology Officer – Cassie Bent, Mintz Levin
- Member-at-Large – Richard Martinez, Robinson & Cole LLP
- Member-at-Large – Joanne Thorud, Davis, Malm & D'Agostine, P.C.
- Member-at-Large – Scott Ziegler, Lawyers Weekly/Today's General Counsel
These recent additions will be joining our current Board members continuing their terms in 2016:
- Immediate President – Katie Rutter, Katie Rutter Consulting
- Past President – Shelley Swanson, Foley Hoag, LLP
- Chief Financial Officer – Ashley Morris, K&L Gates LLP
- Member-at-Large – Katherine Cavanaugh, Ferriter Scobbo & Rodophele PC
And a tremendous thank you to our Board members wrapping up their terms this year:
- Immediate Past President – Chris Newman, Cooley LLP
- Vice President – Kate Boucher, Foley Hoag LLP
- Chief Information and Technology Officer – Jennifer Jones, ALM
- Member-at-Large – Cristina Brennan, Foley Hoag LLP
- Member-at-Large – Tina Rutherford, K&L Gates LLP
- Member-at-Large – Caroline Von Flatern, Ropes & Gray LLP
October Program:
Using Technology Competence to Strengthen Client Service
Featuring Andrew Perlman, Dean of Suffolk University Law School
October 27th | 12:00-1:30 p.m.
Suffolk University Law School | Function Room, 1st Floor | 120 Tremont Street
Register Now!
Technological competence is increasingly essential. The ABA Model Rules of Professional Conduct were recently amended to emphasize that a lawyer’s duty of competence includes the duty to keep abreast of relevant technology. Moreover, the proper use of technology tools and software can make legal services better, faster, and cheaper, while improving a law firm’s relationships with its clients.
During this luncheon program, Suffolk University Law School Dean Andrew Perlman will provide an overview of the interrelationship of technology, client service, and the business of legal practice. You will learn how lawyers can leverage technology to more effectively meet client needs and demands. He will paint a picture of the evolving legal marketplace, offer a preview of where it may be going, and recommend how lawyers and law firms can more effectively compete for business in the 21st century.
Generously Sponsored by:
Registration Now Open for the LMA New England Annual Conference
November 12-13th
Hyatt Regency | One Avenue de Lafayette | Boston, MA
Register Now! Early bird registration rate available until October 13th
Book Your Hotel Room. Special rate of $299 available until October 21st
Join attendees as they learn about the best tools and approaches to stand out among the competition, succeed at winning new business and become industry trendsetters. Don’t miss out on the chapter’s most important and popular event, one that saw record attendance last year! Click here for the Full Conference Agenda
Featured Keynote Speaker
Adam Grossman, Senior Vice President/Marketing and Brand Development, Boston Red Sox & Fenway Sports Management
Adam leads all marketing efforts for the Boston Red Sox and is responsible for developing strategies that strengthen the club’s connection to its fans, building innovative tools that identify and track the rapidly changing interests of today’s sports consumer, and devising creative new approaches to cultivate the next generation of baseball fans.
Members-Only Budget Planning Roundtables
2016 is fast approaching, and that means budget season is upon us! We’re hosting two budget planning brown-bag lunches in October arming participants with insight on approach, process and execution to optimize funding for their 2016 initiatives. Open only to members of LMA New England, each program will be tailored to a special interest group audience:
Future Leaders Special Interest Group:
- How firms handle their budget process
- How to effectively pitch your ideas for budget inclusion
- Using ROI to show value of initiatives to be included (or removed) from the budget
October 6th | 12:00 – 1:00 p.m.
Foley Hoag LLP | 155 Seaport Blvd | Seaport World Trade Center West
RSVP to Kate Boucher or Chris Newman
Small Firm/Solo Marketers Special Interest Group:
A guest speaker offers their insight on what they know now, but wish they knew when working on a small firm’s budget. Come discuss insights on creating, tracking and maximizing small firm marketing department budgets.
October 13th | 12:00 – 1:00 p.m.
Sherin & Lodgen | 100 Federal Street
RSVP to Katherine Cavanaugh
The Legal Marketing Community Mingles at our Summer Social
Hosted by J. Johnson Executive Search
Community Service Survey
LMA New England is excited to introduce our newly reinvigorated Community Service Committee. We’ll be working with our members and others in the legal marketing community to develop events, drives, volunteer opportunities and more that support the charities and causes that are important to us. If you are interested in giving back with LMA New England we want to hear from you! Please take our short survey so that we can learn more about the causes that inspire you. Feel free to contact William Sleight or Cassie Bent with questions and ideas.
Make Room in Your 2016 Budget for LMA Membership!
2015 proved to be another year of excellent programming - from an evening program featuring a panel of CMOs from various professional services industries, our second annual Future Leaders’ Bootcamp, a revamped Your Honor Awards, several educational luncheon programs to the upcoming Regional Conference. All of which, along with opportunities for networking and camaraderie, we’ll build upon in 2016.
Take advantage of LMA Membership discounted educational program and social event rates, member-only events, Special Interest and City Groups. Individual and Group Rates are available. If you have questions about membership and membership benefits, please contact Katherine Cavanaugh or Caroline VonFlatern
Meet our Regional Conference Co-Chairs. WOW!
Read on to learn who won the mirror Mirror Ball trophy for Dancing Like a Star and a little more on the WOW! that's in store for our regional conference...
Joanne Thorud
Director of Marketing
Davis, Malm, D'Agostine PC
Jaclyn Braga
Marketing Manager
Morse Barnes-Brown Pendleton
Member News, Promotions & Moves and New Members
Congratulations to our members on their new positions and promotions:
- Shelley Swanson joined Foley Hoag as Business Development Manager
- Teresa McCahill joined Latham & Watkins as Business Development Coordinator
- Paul Boynton joined Todd & Weld as Director of Marketing
- Ellie Kemmeter, recently joined LMA’s New England Chapter from LMA’s Midwest Chapter (Foley & Lardner)
- Mandy Murphy was promoted to Manager, Client Development at WilmerHale
Be sure to update your LMA Online Profile if you change positions.
Our Newest LMA New England Members
LMA New England Chapter continues to grow! Please welcome our many new members who joined us over the summer:
- Meg Day, Pullman & Comley, LLC
- Elliott Brandt, Bloomberg
- Emily Krasowski, Brown Rudnick, LLP
- Tom Shapiro, Stratabeat, Inc
- Paige Strecker & Jessica Adams, Choate Hall & Stewart
- Lauren McGovern & Marjorie Leonel, Fish & Richardson, PC
- Sam Cohen, Manion Gaynor & Manning, LLP
- Elaine Gammon, Berman & Simmons
- Jessica James, Preti Flaherty
- Brenda Sleeper, Cole Valley Software
- Nancy dos Santos, Donovan Hatem, LLP
- Rashell Wilson, Burns & Levinson
- Kenneth Cheo, Our Sales Coach
- Brooke Nally, Mintz Levin
- Nathan Levesque, Eaton Peabody
- Ashley Kate Cameron & Olivia Kantyka, Prince Lobel Tye, LLP
- Donna Meyer, Boston Business Printing, Inc
- Max Katler, Johnson Webbert & Young, LLP
- Lynne Riquelme, Gesmer Updegrove, LLP
- Abbie Marques, Pabian & Russell, LLC
- Kerry Crisley, Boston Bar Association
- Alice McGonigle, Berman DeValerio
- Lynn Oser, LKO Information Management Consulting, LLC
Remember that if you leave your job, your former firm/company is able to transfer your membership to another individual for a nominal fee while you also maintain your membership through the end of 2015 at no additional cost to you. Rules differ for memberships contracted as a group.
Looking for New Professional Opportunities – Explore the Latest Job Bank Highlights
Many new job postings have been added over recent months! Visit the job bank to see all current openings.
Make a Difference – Volunteer Today!
If you are interested in getting more involved with LMA New England, we have plenty of opportunities for volunteers to actively contribute to the chapter on all levels. Contact Shelley Swanson or Jen Jones to discuss how we can get you involved today!
Please send any contributions for the LMA New England Chapter newsletter to Jen Jones.
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September 2015
In This Issue
President’s Letter
Board Elections
October Program
Regional Conference
SIG Roundtables
Summer Social
Community Service Survey
Membership
Member Spotlights
Promotions and Moves
New Members
Job Bank Highlights
Volunteering
Save the Dates
October 6th Future Leaders SIG: Budget (members only)
October 13th Small Firm/Solo Marketers SIG: Budget Brown Bag Luncheon (members only)
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