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January 2016 Luncheon Program
Launching Your Content Marketing Plan for 2016
featuring Rebecca Marani, VP of Interactive Services, and Matt Naffah, Director of Digital Strategy at Boston Interactive
When:
Wednesday, January 20, 2016
12:00-1:30 p.m.
Where:
K&L Gates
State Street Financial Center, One Lincoln Street
Boston, MA 02111
Content marketing is a buzzword thats reverberating throughout the legal industry, but for many the prospect of turning a law firm into a publishing house is daunting. Besides understanding what a successful content strategy looks like, you need to know how to get stakeholder buy-in, define what success means for your firm, and activate a manageable, scalable program.
Join Boston Interactives veteran strategists Rebecca Marani and Matt Naffah, for this engaging, thought-provoking fireside chat on what it means to become a legal content marketer. Learn the latest trends affecting the legal industryfrom empowering your attorneys to understanding the legal matters that matter most. Rebecca and Matt will also provide tips and insights on overcoming common challenges such as staffing resources, attorney buy-in, and search engine optimization. Of course, no strategy is complete if you dont activate it. Get takeaways you can immediately put into place to start your 2016 campaign:
Latest trends
- People search for attorneys, not firms
- Website content should nurture and validate
- How to showcase experience in dynamic and creative ways
How to overcome challenges
- Attorney buy-in Staffing resources
- Search engine optimization
Activating a content strategy
- Reuse/repurpose strategy
- LinkedIn publishing
- Content frameworks
Rebecca Marani (@rammartime) As VP of Interactive Services at Boston Interactive, Rebecca Marani works with clients in the legal industry and many more to discover their unique business challenges and develops comprehensive digital strategies that deliver measurable results. She understands the intricacies and complexities of interactive projects and how all the pieces fit together. Today that understanding goes beyond the .com version and expands into social media, mobile, and even offline marketing. Over the last 20 years, Rebecca has gained a wealth of experience working with a range of nationally recognized legal clients such as Foley Hoag, Devine Millimet, and Goodwin Procter.
Matt Naffah (@MattNaffah) is the Director of Digital Strategy at Boston Interactive, an award-winning Boston-based digital marketing agency. Matt is no stranger to digital, spending his full career leading strategy and execution for brands including Bank of America, P&G, Kraft, and DuPont. Matt is responsible for driving the concept of Context-First at Boston Interactive, which is the belief that the most successful digital programs are derived by understanding who we are selling to and how consumers are buying today.
Register Now!
Registered:
Member $35
Non-Member $50
Walk-Ins:
Member $45
Non-Member $60
* If you are having trouble with the registration link, paste the following address into your browser: https://lmanec.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_210590 or contact Ashley Morris.
Cancellation Policy: Refunds are granted to registrants who cancel 48 hours in advance of an event by emailing Ashley Morris. Registrants who do not submit notice of cancellation at least 48 hours in advance will be invoiced for the full registration fee.
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