A good CRM strategy is the strongest and the most efficient approach in maintaining, creating and understanding relationships with your contacts. See how professional service firms are creating the relationship intelligence they need to uncover new business opportunities and enhance client service.
This informal session will focus on the practical day-to-day use of CRM, best practices and serve as an opportunity to discuss what works and what doesn’t amongst your peers.
- Moving your CRM beyond a rolodex – pushing the limits of CRM use
- Anti-Spam Legislation (CASL)
- Why do CRM strategies fail and best practices
- Managing referrals with CRM
- The future of CRM at professional services firms
Email to let us know if you have any specific questions on this topic.
Speakers:
Shannon Gilleland, CRM Program Manager
Stikeman Elliott LLP
Celine Gilmore, Manager, Business Development and Marketing Technologies
Davies Ward Phillips & Vineberg LLP
Vanna Tran, Supervisor, CRM
Blake, Cassels & Graydon LLP
Click Here to Register Today!
Wednesday, October 10th, 2012
Goodmans LLP
333 Bay Street, 34th Floor
Toronto, ON
For directions, click HERE
12:00 p.m.–12:30 p.m.
Registration & BYOL
12:30 p.m.–1:30 p.m.
Seminar Program
***Please note, this is a complimentary event for LMA members and non-members***
Special Thanks to our
Firm Host:
About the Series:
LMA Toronto's In Focus Seminar Series is designed to provide an informal, roundtable style forum to discuss the implementation of specific marketing functions and tactics. The sessions are designed for marketers and lawyers from firms of all sizes, with particular focus on professionals new to legal marketing and tactical specialists.
Sessions are open to LMA members and non-members and there is no fee to attend. Each session is limited to 50 attendees and will be hosted in law firm offices. Beverages will be provided - but don't forget to bring your lunch!