January Lunch Program Re-Scheduled for March 12th!
Creating an Executive Newsroom to Generate New Business
with Christine Dunn
As law firms look to enhance their marketing efforts to generate new business, this interactive discussion will introduce legal professionals to the concept of an “executive newsroom” – a critical tool in today’s digital media world. With the rise of digital communications, everyone – from marketers to managing partners – can, and should, be their own media company.
This program will explain the elements of an effective newsroom, and how to think about the resources needed to run it efficiently. You will be guided on how to craft a compelling story that gets your news and your firm noticed. You’ll gain insight into what reporters, and their editors, need to write a news story quickly using your content. The program will also offer strategies for how in-house marketers can work collaboratively with external PR resources.
During this interactive session, you will learn:
- What comprises an executive newsroom
- Why law firms need to rethink their marketing department to include an executive newsroom -- or at least elements of one
- How a well-organized executive newsroom can become a platform for thought leadership and can help support business development
- Learn to develop and leverage content that showcases the value of your firm’s story to clients, prospective clients, and the general public
Christine Dunn is an award-winning media strategist who has received international recognition for her ability to create sophisticated, multi-faceted leadership campaigns for clients. As Founder of ArcPoint Strategic Communications, Christine honed her media strategy skills at Bloomberg News, where she worked for more than a decade and held numerous leadership positions including Bureau Chief of Boston, Bloomberg's second-largest market in North America after New York.
When
Thursday, March 12, 2015
12:00-1:45 p.m.
Where
K&L Gates LLP
One Lincoln Street
Boston MA 02111
Register Now! *
Members: $35
Non-Members: $50
If you were registered for the original January date, please re-register for this date. If you have already paid for the original January date, select "pay by check" when registering for the March date, and we will credit your January payment. Thank you!
* If you are having trouble with the registration link, paste the following address into your browser:
https://lmanec.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_188607
or contact Tina Rutherford at Bettina.Rutherford@klgates.com
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