Digital Marketing SIG: Book Club
Brown Bag Luncheon
The Digital Marketing SIG discussed kicking off a winter book club at the last meeting, and has landed on reading Audience: Marketing in the Age of Subscribers, Fans, and Followers by Jeff Rohrs. Building and engaging an audience is no longer optional - it's mission-critical for any business that wants to survive - and "Audience" discusses how.
This meeting will be to chat about the book and look at the 2016 calendar of events for the group.
Reading the book is not a requirement to attend as the group will be discussing the book and providing key takeaways.
When: Wednesday, January 27, 2016 from noon – 1 pm
Where: Sugarman, Rogers, Barshak & Cohen, P.C., 101 Merrimac Street, Boston, MA
Kindly RSVP to Kati Ensoce at enscoe@srbc.com