By Jenni Schaub and Allison Berey
The Kansas City City Group is excited to officially get started in the Kansas City Metro and to bring KC legal marketers the programs and resources of the Legal Marketing Association. We currently have programming scheduled through the spring of 2015, and our first program, “Measuring the ROI of Business Development” with Timothy Corcoran, was held on September 11th, 2014. We were lucky to have Thomson Reuters sponsor our first meeting, and thank the Midwest chapter for helping make it a success.
Co-chairs Allison Berey of Polsinelli and Jenni Schaub of Spencer Fane are in the process of developing a database of Kansas City legal marketers and plan to hold a kick-off cocktail reception in mid-August. We are excited to connect with local legal marketing talent and share our experiences with one another.
We would like to thank Taryn Elliott and Maureen Farr for being patient with our many questions, and we look forward to working with other officers and chairs of LMA Midwest in the coming months as we establish the KC City Group.
Jenni Schaub is a marketing coordinator at Spencer Fane LLP in Kansas City, Missouri. She holds a B.S. in photography and graphic design from The University of Central Missouri and an M.S. in marketing communications from KU. She is an avid reader and loves to kick back after a hard day at the office with a good book.
Allison Berey is chief marketing officer at Polsinelli, where she leads the marketing and business development for the firm on a national basis. She leverages 25 years of experience dedicated to understanding client insights and developing business strategy for Fortune 500 consumer and B2B companies. Allison received her MBA in marketing from Wharton and an MA in international management from the Lauder Institute at the University of Pennsylvania, with a BA from the University of Michigan. She worked in the Asia region for more than seven years, and speaks Chinese and Indonesian fluently.