Below are a few websites that we feel are particularly useful for law firm marketers. We encourage you to share these links with the colleagues in your department.
Adobe Analytics - track who is visiting your website in real time, follow trends and analyze data from both online and offline channels. Adobe Analytics is part of the Adobe Marketing Cloud.
Chirpaloo - social media management platform that will help you follow and track your Twitter activity. It enables you to manage your followers in a searchable database where their profile, tweets, website, social graph and demographic data is instantly accessible.
Crowdbooster - a social media analytics tool that tracks the number of impressions, your total reach, level of engagement, etc. on Facebook and Twitter. You can see the number of tweets and posts on an interactive graph. The company then provides the tools and recommendations you need to expand upon these metrics and build your social media campaign.
Google Analytics - offers detailed statistics about website visits. Users can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
HootSuite - a social media dashboard designed to manage and track your social networks, such as Twitter, Facebook, Foursquare and LinkedIn.
Manzama - targets and mines online legal and industry content from blogs, news sites, and social media sites.
SocialFlow - uses Twitter and Facebook data streams to understand and quantify audience, attention, topics and engagement to provide an accurate value assessment of social media content for brands and businesses.
Topsy - measurement system that lets people tap into its index of public tweets, going back through two years' worth of data.
TweetDeck - social media dashboard application for management of Twitter and Facebook accounts.
Does your firm or company have an interesting and informative site or blog? To suggest a site for possible inclusion in a future Hot Links column, contact Sabrina McGowan.
Inclusion of a site in Hot Links does not constitute an endorsement by the LMA Capital Chapter. Please note that some of the sites featured in this column may be subscription based services.
By Donna Greenfield, Principal, Greenfield/Belser Ltd for the November/December 2012 Issue of the Capital Ideas Newsletter